November 14, 2017
The most expensive and valuable internet space you’ll ever own is the bit above the fold on your home page or landing pages.
It’s the piece of the page that visitors see when coming to your site and they obtain their first impression in the first 1-3 seconds.
So don’t waste this space with big fonts saying WELCOME.
Visitors may have expected that all those years ago when websites started … but they don’t today.
If the visitor has responded to a search listing, or followed a link, they want to see an answer to their search instantly.
I know a picture is worth a thousand words but unless it actually addresses their query with a full answer it has failed.
What you need in this expensive part if you site is compelling copy or video leading to a call to action.
It’s that simple.