Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Category: Marketing Videos

Transcription Service by the Hour

TrintNeed to transcribe a video, audio or dictation?  

There are various transcription services available in every country and even more overseas. Some charge per minute of audio or video and some by the hour.

Trint charges by the hour and has three usage levels and, as I write this, a free 30-minute trial.

Probably worth testing if you need transcription work undertaken.

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How To Use Your Website To Maximise Profit

The Most Valuable Space on Your Website Needs NurturingThe Most Valuable Space on Your Website Needs Nurturing  If it is to Make You Profit

The most expensive and valuable internet space you’ll ever own is the bit above the fold on your home page or landing pages.

It’s the piece of the page that visitors see when coming to your site and they obtain their first impression in the first 1-3 seconds. 

So don’t waste this space with big fonts saying WELCOME.

Visitors may have expected that all those years ago when websites started … but they don’t today. 

If the visitor has responded to a search listing, or followed a link, they want to see an answer to their search instantly. 

I know a picture is worth a thousand words but unless it actually addresses their query with a full answer it has failed.

What you need in this expensive part if you site is compelling copy or video leading to a call to action.  

 It’s that simple.

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Using Newsletters & Word of Mouth to Market Businesses such as a Cafe ….. or any other business

Here is the next in the series of How to Market videos where we explain how adding content to newsletters is more important than using them to "hard sell" all the time.


There's something special about this video though. In the final few minutes the video carries a clickable link that takes the viewer to a webpage .. Think of the way this could be used to direct traffic from a video to a sales or booking page.


I'll explain how the link is embedded in a future video. 


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An Introduction to How to Market a Restaurant, Cafe or Coffee Shop

This dress shop added a small coffee shop and it now uses more floor area than the fashion part of the businessMarketing a Restaurant, Cafe or Coffee Shop requires specific marketing skills that are easy to learn.


The video below introduces the concept and are part of a series of hospitality marketing videos that will demonstrate simple concepts that anyone can follow. If you can’t wait for me to produce all the videos contact me today for a one to one session and fast track you restaurant, cafe or coffee shop success.



Don’t forget to subscribe to my YouTube Channel for more marketing tips.


How to Market a Restaurant, Coffee Shop, Café, Tea Rooms, Pub, Wine Bar and Other Food and Drink Outlets is available on amazonOR buy How to Market a Restaurant on Amazon 







And there are more free restaurant marketing tips at

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