Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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How NewsJacking With Video Raises Your PR Profile

nEWSJACKING WITH vIDEO AND RADIOPR is often considered to be expensive and slow. But NewsJacking With Video is Fast, Inexpensive and Very Effective.

Let me explain the basic techniques.

 

How NewsJacking With Video (or Radio/Audio) Works

  1. Select a Breaking News Story from the printed media or online.
  2. Write a short response
  3. Convert your response into a video
  4. Post your response on selected websites, blogs, social media etc.
  5. Send a link to relevant people e.g. Tweet and include a reporters twitter handle

Below is my response to a story I read on the BBC website at 9 am. By 9.50 am I’d written a short response and converted it into a video using  AI powered video making software. In a few minutes this software takes my written copy, adds images and asks me to approve it. I make any adjustments I want and click onto a music track from their library.

In the 50 minutes I’d also added the completed video to YouTube and posted the link to a niche website , FE News, where I write a regular column.

This was then shared via social media .. don’t forget to add hashtags to ensure a bigger audience.

 

Here’s the original BBC article https://www.bbc.co.uk/news/education-47472181

Below is my video and below that is my written content that is in the video.

 

 

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Print Advertising v Social Media Advertising

Does Print Advertising Still Work? Research by Reach Indicates Print Advertising Revenue Recently Increased Against Social Media Advertising Decreasing

The UK advertising spend is currently around £20 billion per year. Print claims to have seen growth and this has prompted the BBC to interview me on the facts. Especially whether Print Advertising has grown at the expense of social media advertising.

The following are my preparation notes in the run up to the interview on BBC WM on February 26th 2019.

My first thought is that the figures quoted are based on research by Reach which is owned by two newspaper groups. More independent (?) research, by the Ad Association, indicates that overall ad spend has grown year on year for several years making the UK one of the most important ad markets in the developed world. In that time we’ve seen growth in radio ads (12.5%), internet ads (10,8%), TV ads (5%) etc. However other sources show radio only growing by 4,5%. So the figures show a growth trend but its hard to see any commonality after that.

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