How To Market Coffee with a Coffee Advertising Strategy That Makes Drinking Coffee An Event
Before we met people for coffee or had coffee breaks there were a few coffee roasters but no coffee shops. So the Joint Coffee Trade Publicity Council on Wall Street, New York decided to run an advertising campaign.
The year was 1921 and N.W.Ayers and Son of Philadelphia were commissioned to write the copy and get adverts running in newspapers throughout the country.
But they went further than just advertising coffee. They created a movement that has gone around the world.
Marketing a Hotel, Guest House or B&B Used to be About Advertising. Today We Have Many Other Effective Methods to Promote B&Bs, Hotels, & Guest Houses That Are Free or Low Cost. Discover How to Market a Hotel, Guest House or B&B
So Think Beyond Ways to Advertise Your Property And Devise an Effective Marketing Strategy That Allows You to Control Spend Whilst Driving Up Guest Numbers and Profit For Any Boutique Hotel, Independent Hotel, Guest House or B&B .
Here’s Our Boutique Hotel / B&B / Guest House Marketing Checklist
(PS They Also Work For The Marketing of Lodges, Lodgings, Inns, Pubs, Hostels, Guesthouses, Gasthaus, Restaurants With Rooms, Auberge, Motels, Boarding Houses, Resorts, Cabins, Taverns, Camps, Roadhouses, Bunkbarns, Retreats, Farm Accommodation, Farmhouse B&B, Yurts, Glamping and all the other words used internationally to say the same thing!)
We Are Very Busy, Please Hold The Line We’ll Be With You Shortly
It doesn’t matter if you phone a bank, utility, council, a myriad of public services or the private sector. They all seem to be Experiencing Higher Than Normal Call Volumes than they expected. So it seems like they don’t expect people to call them and they’ve been taken them completely by surprise.
It makes you doubt their competence to handle your money, electric, gas, phones or local services when they can’t even estimate the volume of calls they get on a Monday morning or Thursday afternoon that is no different to last week or the week before when they were also experiencing higher call volumes than they expected. Do they understand nothing about Marketing and Sales?
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.