Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Marketing Tips

Lessons From a Coffee Advertising Strategy: Make Coffee An Event

How to Market Coffee. Make it an Event
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How To Market Coffee with a Coffee Advertising Strategy That Makes Drinking Coffee An Event

 

Before we met people for coffee or had coffee breaks there were a few coffee roasters but no coffee shops.  So the Joint Coffee Trade Publicity Council on Wall Street, New York decided to run an advertising campaign.

The year was 1921 and N.W.Ayers and Son of Philadelphia were commissioned to write the copy and get adverts running in newspapers throughout the country.

But they went further than just advertising coffee. They created a movement that has gone around the world.

Coffee Time.

 

Forget How To Market Coffee; Think Radical Change

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BBC Interview on Gillette’s #MeToo Advertising

The Gillette #MeToo Video campaignGillette Have Launched Ads That Ignore Shaving. The New Gillette Ads Focus on Men’s Behaviour. 

 

The BBC are interviewing me tomorrow about the Gillette video ads. People often ask how I prepare for these interviews, so here is my thinking for this interview.

But first here’s the Gillette Video Ad on Youtube.

 

 

Interview Preparation: Gathering Background 

Ads don’t suddenly appear. There’s always a back story. Here’s some of my background research data.

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How to Market a Small, Boutique Hotel; B&B or Guest House in 2019

Gidleigh Park .. perfection on a plateMarketing a Hotel, Guest House or B&B Used to be About Advertising. Today We Have Many Other Effective Methods to Promote B&Bs, Hotels, & Guest Houses That Are Free or Low Cost. Discover How to Market a Hotel, Guest House or B&B

So Think Beyond Ways to Advertise Your Property And Devise an Effective Marketing Strategy That Allows You to Control Spend Whilst Driving Up Guest Numbers and Profit For Any Boutique Hotel, Independent Hotel, Guest House or B&B .

 

Here’s Our Boutique  Hotel / B&B / Guest House Marketing Checklist

(PS They Also Work For The Marketing of Lodges, Lodgings, Inns, Pubs, Hostels, Guesthouses, Gasthaus, Restaurants With Rooms, Auberge, Motels, Boarding Houses, Resorts, Cabins, Taverns, Camps, Roadhouses, Bunkbarns, Retreats, Farm Accommodation, Farmhouse B&B, Yurts, Glamping and all the other words used internationally to say the same thing!)

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We Are Experiencing Higher Than Normal Call Volumes

We Are Very Busy, Please Hold The Line We'll Be With You ShortlyWe Are Very Busy, Please Hold The Line We’ll Be With You Shortly

It doesn’t matter if you phone a bank, utility, council, a myriad of public services or the private sector. They all seem to be Experiencing Higher Than Normal Call Volumes than they expected. So it seems like they don’t expect people to call them and they’ve been taken them completely by surprise.

 

It makes you doubt their competence to handle your money, electric, gas, phones or local services when they can’t even estimate the volume of calls they get on a Monday morning or Thursday afternoon that is no different to last week or the week before when they were also experiencing higher call volumes than they expected. Do they understand nothing about Marketing and Sales? 

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