Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Category: Marketing Tips

Are You Sure Your Marketing Is Working?

“50% of my advertising doesn’t work, the problem is I don’t know which half”, said John Wanamaker


This applies also to most other forms of marketing and the situation is probably worse. My experience, from observing hundreds of small and large businesses, is that close on 90% of all marketing, and advertising, seriously unperforms.



Low-Cost & Free Marketing Techniques

Free Marketing Frees Up Your CashFree and Low Cost Marketing Techniques Allow You to Dramatically Cut Your Marketing Costs

Many people tell me nothing good in marketing is ever free; but I disagree. For example email is free and many professional marketers rely on it (sometimes perhaps over rely on it).

And social media is free. You can join Facebook, Twitter, LinkedIn, Instagram, and many other social media platforms at no cost. This is free marketing at it’s best.


Marketing Quotes: How They Impact Your Business

Marketing Quotes Can Be Inspirational. Here are some of my Favourite Quotes about Marketing and a Few Thoughts on Their Relevance and Implementation


Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. John Rampton

Without customers we have no business. So our first marketing task is to identify or profile, our potential customers, work out what makes them tick and where they hang out. With this knowledge we can produce a low cost marketing strategy that works for us and our customers.




The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker

Drucker is, to an extent, advocating profiling your target audience. But he takes it back a level by indicating that the product or service is built around the customer rather than finding customers that need our product or service. There is a big difference between building product and looking for customers and finding out what prospects need, or want, and building a product for them. But of course we need to think about Henry Ford’s words, “If I had asked people what they wanted, they would have said faster horses” In other words we need to dig deeper than the surface rationale we are offered.


Marketing is too important to be left to the marketing department. David Packard

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy

Don’t blame the marketing department. The buck stops with the chief executive. John D. Rockefeller

Marketing is a contest for people’s attention. Seth Godin

I am making use of social media as a marketing tool. It’s a great way to market yourself and your projects. It’s a free marketing tool. CeCe Peniston

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. Seth Godin

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz

Affiliate marketing has made businesses millions and ordinary people millionaires. Bo Bennett

Permission marketing is marketing without interruptions. Seth Godin

How to Detect and Solve Web Server Downtime and Website Backups for Non-Techies

how to detect server downtimeWebsites Crash All the Time. But What Will It Cost You if Your Business Website Crashes? Will You Even Know Your Website is Down?


Websites are essential to many businesses and if they crash the business can be in serious trouble. Sales, recruitment, enquiries and ultimately profits are at risk. 

But how do you know if your website has crashed. The first you know could be when online orders dry up. It’s not possible to manually visit your site every hours to check it is still working. 

And what can be done to ensure your site doesn’t go down or, if it does, it is up and running again in seconds? 

I’ve seen these problems, first hand, when my clients have experienced them. £multi-million businesses brought to their knees when a website server crashes.  £tens of thousands revenue being lost every day. 

In some cases this has happened on Friday afternoon and no has noticed until Monday morning when they find an empty order in tray. It’s a devastating feeling in the pit of your stomach when you see this.

But it can be avoided in most cases. (more…)