Online Travel Agencies, such as Expedia, TripAdvisor, Hotels.com, Booking.com, OpenTable, etc Are An Excellent Way to Get Bookings For Hotels, Guest Houses, B&Bs, Pubs, Inns and Restaurants.
But it comes at a cost.
OTA Commission Fees Can Be Reduced.
Online Travel Agencies (OTAs) normally charge commission rates of between 12-30% of the booking value depending on your accommodation or catering type. The number of rooms or covers offered can also affect the commission fees requested by these booking systems. With most rates being upwards of 15-20% the impact this has on your profit margin is huge.
The alternative to OTA websites is to take the booking yourself. With the OTAs dominating the search engines that isn’t easy. But is isn’t impossible either, as can be seen below.
A Degree Used to Mean Career Success, Higher Earnings and Was Highly Valued by Employers
Today it is possible to get on to a Graduate Entry Scheme without a degree! And the Vice Chancellor of one university has written about the demise of exams, lecture theatres and asks if universities are redundant.
For those readers running a small business this article once again demonstrates the value of PR. Any one of us can get our voice heard with coverage in the market leading publications and websites in our sector. Let me know if you need help writing an article or in putting together a PR strategy
“50% of my advertising doesn’t work, the problem is I don’t know which half”, said John Wanamaker
This applies also to most other forms of marketing and the situation is probably worse. My experience, from observing hundreds of small and large businesses, is that close on 90% of all marketing, and advertising, seriously unperforms.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.