Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
Browsing:

Category: Marketing tactics

PR: Getting Interview Invites From The Media

How Can PR Help Me Grow My Business?
How Can PR Help Me Grow My Business?

One of the Best Free Marketing & Promotion Opportunities a Business Can Get is to be Invited to Speak on Radio or TV About Their Field of Expertise 

You often see experts on TV, hear them on radio or read their comments in the paper. But where do the media find them? Where, at short notice, can the media find an authority to speak about a breaking story? And how can potential interviewees prepare? 

 

The media actually need countless numbers of experts to interview every day. And this morning it was my turn to be interviewed by Stephen Jardine on BBC Radio Scotland. Stephen wanted my views on the Build a Bear promotion. This was a promo that promised a bear that could be purchased for a price equivalent to the child’s age. So a £3 bear could be bought for a three year old. The result was long queues outside stores, people having to wait hours and the police being called in some cases. 

 

How to Get Media Interview Invites 

So, how did I get an invite to appear on the show to discuss this issue? In fact why was I invited back for an interview just weeks after previously being on BBC Radio Scotland?

(more…)

Please follow and like us:
error

How to Detect and Solve Web Server Downtime and Website Backups for Non-Techies


how to detect server downtimeWebsites Crash All the Time. But What Will It Cost You if Your Business Website Crashes? Will You Even Know Your Website is Down?

 

Websites are essential to many businesses and if they crash the business can be in serious trouble. Sales, recruitment, enquiries and ultimately profits are at risk. 

But how do you know if your website has crashed. The first you know could be when online orders dry up. It’s not possible to manually visit your site every hours to check it is still working. 

And what can be done to ensure your site doesn’t go down or, if it does, it is up and running again in seconds? 

I’ve seen these problems, first hand, when my clients have experienced them. £multi-million businesses brought to their knees when a website server crashes.  £tens of thousands revenue being lost every day. 

In some cases this has happened on Friday afternoon and no has noticed until Monday morning when they find an empty order in tray. It’s a devastating feeling in the pit of your stomach when you see this.

But it can be avoided in most cases. (more…)

Please follow and like us:
error

RSS
Follow by Email
Facebook
Facebook
Google+
Twitter
Pinterest
Pinterest
LinkedIn
Instagram