Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Marketing Quotes

Marketing Quotes: How They Impact Your Business

Marketing Quotes Can Be Inspirational. Here are some of my Favourite Quotes about Marketing and a Few Thoughts on Their Relevance and Implementation

 

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. John Rampton

Without customers we have no business. So our first marketing task is to identify or profile, our potential customers, work out what makes them tick and where they hang out. With this knowledge we can produce a low cost marketing strategy that works for us and our customers.

 

 

 

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker

Drucker is, to an extent, advocating profiling your target audience. But he takes it back a level by indicating that the product or service is built around the customer rather than finding customers that need our product or service. There is a big difference between building product and looking for customers and finding out what prospects need, or want, and building a product for them. But of course we need to think about Henry Ford’s words, “If I had asked people what they wanted, they would have said faster horses” In other words we need to dig deeper than the surface rationale we are offered.

 

Marketing is too important to be left to the marketing department. David Packard

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy

Don’t blame the marketing department. The buck stops with the chief executive. John D. Rockefeller

Marketing is a contest for people’s attention. Seth Godin

I am making use of social media as a marketing tool. It’s a great way to market yourself and your projects. It’s a free marketing tool. CeCe Peniston

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. Seth Godin

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz

Affiliate marketing has made businesses millions and ordinary people millionaires. Bo Bennett

Permission marketing is marketing without interruptions. Seth Godin


Einstein Nearly Said, Make Your Marketing Simple


Einstein said 

“God Always Keeps it Simple”

 

If it is good enough for Einstein and his God it is certainly good enough for me. In fact simple is something I’ve been working on for years. Whenever I have a marketing plan I do all I can to strip out all the “filler” until it is as simple as it can be. 

You see Einstein knew that simple works best.  In nature the complex is overwhelmed.  It fails for a simple reason. Too many things can go wrong.

 

Keep Your Marketing Simple

It is the same in marketing 

Every additional step means more potential for error and higher drop out rates.

If you understand and apply this simple fact you will see huge improvements in your marketing.

For example one of my clients had a website that gave poor results.  He wanted me to help him get more online sales. 

When I examined the site it was clear that there were lots of reasons not to buy.  The first was finding the products. and when you found them there wasn’t much information.  And once you put them in your shopping cart you suddenly found that you’d be charged very high P+P charges.  And if you accepted those it asked for your date of birth. If you are selling age restricted items the date of birth is essential.  But these items were not age restricted and it just upset people. So they didn’t buy.

So to improve sales we then cut out all the steps that weren’t needed, made finding items easier and provided better information.  

In other words we made it simple.  

Over the next month sales exploded more than tenfold.

 

Simple is Elegant 

One of my early customers was a structural engineer.  When designing he loved elegant solutions. Simple solutions have a simple but elegant flow to them. The processes are simple and not much can go wrong.  

Very simple marketing processes normally give much better results than more complex “clever” solutions. 

Adopt the simple and you’ll find success comes easier.


Nelson Mandela was a Marketing Guru

Nelson Mandela can teach us about marketingNelson Mandela may not have run a marketing consultancy  .. but he certainly said things that inspire me in my quest for great marketing.

For example when Mandela said, 

“When the water starts boiling it is foolish to turn off the heat.”

I interpret that as meaning it is foolish to stop putting money into a marketing channel that is effective.

 

So if your Pay Per Click or newspaper ads are really driving traffic to your site and they are converting into profitable sales, it would be madness to “turn off the heat”.  

 

Only if you can find something that is even more effective should you ever consider turning off the heat on a profitable marketing channel.

 


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