September 3, 2018
Marketing Quotes Can Be Inspirational. Here are some of my Favourite Quotes about Marketing and a Few Thoughts on Their Relevance and Implementation
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. John Rampton
Without customers we have no business. So our first marketing task is to identify or profile, our potential customers, work out what makes them tick and where they hang out. With this knowledge we can produce a low cost marketing strategy that works for us and our customers.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
Drucker is, to an extent, advocating profiling your target audience. But he takes it back a level by indicating that the product or service is built around the customer rather than finding customers that need our product or service. There is a big difference between building product and looking for customers and finding out what prospects need, or want, and building a product for them. But of course we need to think about Henry Ford’s words, “If I had asked people what they wanted, they would have said faster horses” In other words we need to dig deeper than the surface rationale we are offered.
Marketing is too important to be left to the marketing department. David Packard
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy
Don’t blame the marketing department. The buck stops with the chief executive. John D. Rockefeller
Marketing is a contest for people’s attention. Seth Godin
I am making use of social media as a marketing tool. It’s a great way to market yourself and your projects. It’s a free marketing tool. CeCe Peniston
Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. Seth Godin
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz
Affiliate marketing has made businesses millions and ordinary people millionaires. Bo Bennett
Permission marketing is marketing without interruptions. Seth Godin