As this post went live I was delivering a marketing session at City College in Glasgow
As I wrote the post I did’t know the size of the audience but if there was going to be anyone at the back that couldn’t see my slides 🙂 … they could go online to see this key slide about my RATES Marketing Strategy.
The reason I’m showing this is to demonstrate how it’s possible to use “no cost” technology to allow anyone, anywhere to see slides, or anything else, in real time. This particular slide went live after I started my morning presentation. If I had wished I could have made each slide visible as I proceed through the presentation.
The method used is to write the post and set it up to auto-publish when you want it to go live. And if you want an extra flourish you can set it up to also post to social media at the same time.
The great thing about this technology is that it allows you to post any webpage when you want it to go live. So you can write posts months ahead if that suits your business model. It is great to ensure a regular stream of posts when away from the office .. such as on holiday.
Other methods to reach people anywhere in the world include webinars and conference calls. Depending on the technology used these can reach thousands of people at once.
As I spoke at Glasgow there were a group of people attempting to break the World Record for continuous online presentations .. and they broke the record.
The best systems comprise very few "moving parts" and work perfectly. The more complex any system becomes the more likely it is to go wrong.
Tom's Story Of Marketing Perfection
Tom had a new website built. It was good. In fact it was much better than the one it was going to replace. But Tom didn't want good. Tom wanted perfection.
So Tom had the designer tweak a few things, then a few more things and the website became supercharged. They turned it on .. and deleted the old site .. and it worked perfectly for ten days.
Then steam started to come out of the system. They hadn't realised that to make it work they needed a few other gizmos to work much harder .. and these gizmos were out of warranty and creaking. Then the gizmos fell over and the system died.
Unfortunately it wasn't easy to turn the clock back and it took over a month to get the site working properly again. In that time Tom lost a lot of orders. It was 2008 and the recession started to bite.
Tom still thinks about what his business would have been like if he hadn't tried to perfect what already worked well. But of course he doesn't have a business now.
In my RATES Marketing Strategy I teach people to Simplify their marketing and business systems. If you want to learn more about how making thing simpler can save you money and protect your business contact me now