PR is a great marketing tool that costs nothing to implement.
But how do you use PR to market a business? Listen to this interview about free PR techniques.
A few months ago one of my Mastermind group members, Ian Brodie, interviewed me on how to use PR to market a business. Ian is an expert in the of marketing consultancy businesses and has his own insight into PR and marketing.
You can hear the whole interview by following the link to the
Get your free audio copy of my marketing secrets as I reveal them to Dave Trevena in an hour long interview. What I explain to Dave could turn your business on its head and make you a serious amount of money.
If you have worked with me before, or received my newsletters you will know that I believe that most traditional marketing channels are very expensive and many of them just don't work. However marketing needn't be expensive and I have developed a low cost marketing methodology that is very effective.
I was recently interviewed by Dave Trevena. For many years Dave was a marketing specialist but now runs a Stop Smoking and Weight Loss business, with his wife Elaine, which they successfully franchise throughout the UK. Dave had learnt of my work and wanted his franchisees to gain an insight into the many low cost and free marketing methods I use.
Already a savvy marketer Dave has used an Autoresponder to develop a list of existing clients and prospects and just before Christmas launched a support programme for them. Appropriately named NewYearSecrets he supports his list with marketing advice to help them make the best of their franchised businesses.
Although I am often interviewed on radio it is quite rare for me to spend an hour recording an interview which is then sent to selected people worldwide and I wanted you to have the opportunity to listen to what we discussed.
To listen to the "Freedom Interview" either download it by clicking on the download button OR Right click the download button and then click on "Save Target as" and save the audio to your PC. This recording is packed with information and is about an hour long so please allow one or two minutes (subject to your connection speed) to download it. It will be worth it! For ease of listening why not save it to a MP3 player or onto a CD for playing in your car?
In the recording I reveal details of over 40 free and low cost marketing channels that I use every day. These are really powerful ways to find profitable new customers. They are marketing channels that you can use today and are easy to use.
Included in the interview are details of how to get on radio and TV or in the press without it costing you a penny. In recent weeks I have been published in many national and international publications and I explain how I did it. I also reveal how I use various forms of e-marketing to lever incredible response for just a few pence. To hear more download the recording now.
Further details of the 40 or more marketing channels I am currently using can be found by clicking here.
Please feel to forward this article to a friend or colleague. They can also subscribe to my regular newsletters by visiting www.stefandrew.com
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.