December 17, 2016
How Leading Caps Improve Marketing
www.howtodeterminethegenderofachicken.com is a really difficult web address to read.
is much easier.
It’s the same with hashtags. #secretsauce is harder to read than #SecretSauce
So why make life difficult for potential customers?
Why not use Leading Capitals when typing urls and hashtags? It makes no difference from a technical viewpoint, but you are trying to market to real people and they struggle with long strings of characters. They find long strings, broken up by Leading Capitals, much easier to read.
And that can mean more business and more profit.
Lastly, whatever you do DON’T USE ALL CAPITALS … it is worse than all lower case.