Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Free Marketing Tools & Techniques

How to Get 5 Star Ratings in Google Search Results

Five Stars Results on Google SearchGetting Five Star Ratings on Google 

 

Getting great ratings on Google is something that sounds like a good thing. In theory if you are found on Google search, and have a good rating next to your name, it should give you an advantage over the other results on the page .. especially if you are the only one with a star rating. 

And if, due to this, you get more clicks then naturally you are advantaged and are likely to get moved further up the results page. 

This is likely to happen not only on Google search pages but also on Google maps and perhaps on YouTube! 

So I’m trying an experiment. My colleague Ian Brodie has perfected a method for getting more 5* ratings and for getting these displayed in Google searches. I’m now trying to replicate his methodology. If it works I’l reveal the secret of not only getting great ratings on Google, but also how to display them on the search results pages (SERPS).

Give Stefan Drew a Great Google ReviewBut first I need a few more ratings. If you’ve found value in any of my posts over the years please give me a rating by clicking this review tag and rating me now.  Within a few seconds of clicking the link you should see a review box and a blue Write a Review button 

Once I’ve collated the results I’ll write a post explaining how to achieve ratings results. It’ll be posted on this website. 

 

OK, So I now have some results

 

But as an Executive Summary here’s how its done ….

 

How to Get Star Ratings in Google Search Results

 

  1. Go To Google Maps and open an account (if you don’t already have one).
  2. Encourage your customers to give you some good ratings … this was easier than I expected.
  3. Insert schema code in your website footer. This is simpler than it sounds and tells Google that your site and ratings are related.
  4. Let Google work it’s magic. After 4-6 days you should see the results in Google’s SERPS (Search Engines Results Pages).

 

 

 

Please Review Stefan Drew 

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The Tip Of The Iceberg Is What the Customer Sees

Marketing is a Bit Like An Iceberg & The CustomeIceberg Marketingr Only Sees The Finished Article

They don’t see what is under the surface and most often they aren’t interested in the blood, sweat and tears you’ve spilled. 

It is a bit like when a chef creates a fantastic meal.  You don’t see all the ingredients they use.  Of course some are very obvious but many are in small quantities and add to the wonderful flavours and aromas created.  When I create a meal in my kitchen I use several “secret sauces”, tips that I’ve been taught over the years and have a process where all the ingredients are first assembled before cooking commences.  Chef’s call this mis en place. 

But my guests only see the bit that arrives on the plate. They don’t see any skill I might have or long hours learning how to cook or the mis en place process that takes place in my kitchen. They don’t see the sourcing of ingredients, the washing, chopping and dicing that goes on. 

It is this hidden bit that takes most time.  

 

Marketing’s Secret Sauce

 

It is the same with the products and services we have to market.  The customer doesn’t see the hours of work or skill put into producing them.  

For example if you want a widget on a website it might take days or weeks to produce the code.  It might have taken years to learn how to write the code.  But on the website all we see is what happens when we click a tab or fill in a form. 

Often far more than 90% of the time spent on a project is hidden “below the waterline”. 

Our customers want value for money, they want quality and a load of other benefits.

The thing is if they can’t see them we need to make them obvious. 

So in a restaurant the chef will market locally sourced products and put them on the menu. They will put photographs of wonderful ingredients on their website and maybe even on the walls of the restaurant. Then when they explain quality it is far easier for the customer to appreciate it. You see it is easy for a customer to forget quality  .. often they only notice when it is absent.  So our job, as marketers, is to subtlety make it obvious.       

Top chefs have for years used the “chef’s table” as a way to allow a handful of selected customers to view what is going on in the kitchen.  It is subtle in that you say nothing .. but you allow the customer to observe.  With the growth in cookery programmes customers have come to almost expect this these days. It is a successful way to demonstrate the magic that is being imparted in to dishes.  So good is it that more and more restaurants now remove the end wall of the kitchen so that the public can see through from the dining area.   

 

Display More of Your Marketing Iceberg

Your business will benefit from allowing customers to experience the magic you impart into your products or services. You task is to work out how to show more of the 90% hidden below the waterline.  Take a tip from the top chefs and work out what you are hiding.  Do that well and your sales will grow.  Fail to do it and your competitors will steal the lead from you. 

 

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