Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Food and Drink

How to Market a Restaurant, Pub or other Eating Place: Cuisine Types

Choosing Your Cuisine Type

How to Market a Restaurant, Pub or other Eating Place: Cuisine Types
How to Market a Cafe Pub or other Eating Place: Cuisine Types

Many people don’t give the type of establishment or cuisine they will specialise in much thought. This has always mystified me a little as it is one of the most fundamental parts of marketing.

 

Running a pub, restaurant, cafe or tea rooms is about running a business. If you are in catering or customer service to make money you need to give this very serious thought.

 

OK, so your dream has always been to open a tea room, pub or restaurant. But don’t do this to the detriment of making a profit. However much you want to live your dream you need to make a profit, or the dream will soon end up with you bankrupt.

 

Look around you. What are the latest trends in the industry? Pubs are closing, and beer sales are dropping in the U.K. as I write this. But microbreweries and craft beers have been growing fast and continue to grow.

 

Quirky tea shops, in hidden locations, can be very attractive when well marketed to discerning customersA few decades ago the American coffee chains were a revelation to the British public. Starbucks brought in a choice of coffees and comfortable leather sofas. It was luxury that soon caught on in the U.K. We loved it.

 

But whilst the big coffee chains have grown there is a definite move away from the idea of queuing to place a coffee order then queuing again to collect it before finding a sofa to sit on.

 

Many of us still want sofas, Wi-Fi and newspapers but we don’t want to queue.

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How Important is Location When Marketing a Restaurant, Cafe, Coffee Shop, Tea Shop, Pub or Wine Bar?

A Restaurant in the African Veldt .. A Remote Location
A Restaurant in the African Veldt .. A Remote Location

The Importance of Location (Place) When Marketing a Restaurant, Cafe or Teashop

 

Before we go too deeply into marketing there are a few other things to consider. The first is your location. Now you might think it is too late to consider this as you already have an establishment and that means it has a fixed location.

 

True …. and false.

 

You see whilst the physical location is always fixed there are many ways in which your location is far from fixed. Let me explain.

 

As well as being in a fixed location you have several other options open to you.

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