July 4, 2018
Choosing Your Cuisine Type
Many people don’t give the type of establishment or cuisine they will specialise in much thought. This has always mystified me a little as it is one of the most fundamental parts of marketing.
Running a pub, restaurant, cafe or tea rooms is about running a business. If you are in catering or customer service to make money you need to give this very serious thought.
OK, so your dream has always been to open a tea room, pub or restaurant. But don’t do this to the detriment of making a profit. However much you want to live your dream you need to make a profit, or the dream will soon end up with you bankrupt.
Look around you. What are the latest trends in the industry? Pubs are closing, and beer sales are dropping in the U.K. as I write this. But microbreweries and craft beers have been growing fast and continue to grow.
A few decades ago the American coffee chains were a revelation to the British public. Starbucks brought in a choice of coffees and comfortable leather sofas. It was luxury that soon caught on in the U.K. We loved it.
But whilst the big coffee chains have grown there is a definite move away from the idea of queuing to place a coffee order then queuing again to collect it before finding a sofa to sit on.
Many of us still want sofas, Wi-Fi and newspapers but we don’t want to queue.