Stefan Drew - The Marketing Magician

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Stefan Drew - The Marketing Magician
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The Dangers of Social Media Leading to Burglary, Theft & Attacks

There is a downside to social media

You see not many people want to know what you had for breakfast but quite a few people want to know where you ate it.

These people are criminals and they really want to know the best time to break into your home to rob you.  Of course they don’t make appointments or formally ask you where you are because they don’t need to.

So many people tell the world that they are on holiday that surfing the web for likely homes to rob is now  something done by 75% of burglars. Some of them don’t bother with breaking in to your home.  They are too busy stealing the car you left on the drive. 

A few weeks ago I was in South Africa.  I didn’t post this on social media until after I returned. But while I was away i saw posts from quite a number of people I knew.  They were in India, New Zealand, the Canaries and a host of other places.  And if I could see it so could potential burglars. 

I don’t know any burglars 

Of course most people don’t know any burglars and haven’t befriended them on Facebook or wherever.  But loads of people have hundreds of friends on line.  And if one of your friends likes, shares or comments on your post then lots of their friends will see it and they may not be so trustworthy.

 

My address isn’t on Facebook

You may think that your address can’t be seen on Facebook but if you have posted a picture on Facebook there is a good chance it contains the location it was taken in.  Images contain something called an EXIF file. And if the image was taken with a mobile phone it may well add the GPS coordinates to the EXIF file. When you load a picture of your garden or great aunt Gertrude on social media this information can be included.  So the burglar knows where the picture was taken and can soon case your joint. To be fair Facebook strips this information from images .. but the same image can be searched for via Google image search and if it is on the web it wil be found.  Voila we have your address!  

Ohh and just because you can’t seethe EXIF files doesn’t mean that dishonest people can’t .  They have made a career out of knowing these things. Some even attended the University of Prison and did master classes in it. 

 

Insurers will not pay up if you’ve revealed to the world that you are on holiday

The media has been alive with stories of how the insurance industry is now checking what you say on  on social media.  you make a claim and they will check out social media to see if you’ve told the world you are away.  And if you did they may well decide you have been negligent and refuse to pay up.  

You may not like this and may think it unfair.  But their shareholders don’t want to lose their dividend and put pressure on them to hold payments wherever possible.  Most insurance policies have a small print section on negligence. It used to mean things like leaving your door unlocked.  Today that also means misuse of social media.  

Is this a valid way to withhold payments?  Well you’ll probably need to challenge them in court to find out.  I don’t really fancy your chances.

 

The solution to burglary

It’s very simple.  Don’t use social media to say you are away. 

Use social media responsibly.

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Are You Really Good at Social Media?

Last Week Three New Clients Claimed to be Brilliant at Social MediaSocial Media Fails Most of The Time

 

They were investing a lot of resources into social media .. and unknowingly, were totally failing.

I knew because I checked their Google Analytics and saw the results in the images on this page.

The first site I checked had nearly 300,000 page views with just 1.33% of traffic coming from social media.

 


Social Media Fails Most of The Time 1The second site was smaller with just 80,000 page views and 1.54% of them coming from social media.

 

 

 

 

 

 

 


Social Media Fails Most of The Time 1The third site was even smaller with 10,000 page views and just 0.49% of traffic from social media.

 

 

The Real Social Media Problem

But the small amount of social media traffic to these sites wasn’t the real problem.

The real problem was that it wasn’t converting into sales as well as other types of traffic.

 

I’m well aware that social media can drive large amounts of valuable traffic that can convert into high value sales on a website … but as these sites demonstrate, this often isn’t the case.

And bear in mind the owners of these sites all told me social was working really well for them.

Certainly they were getting shares and followers,  but that isn’t the same as sales. 

Social media is a really good step in the sales process; but don’t confuse activity with sales.

 

Is Social Media Working For You? 

Have You A Feeling About This Or Have You Checked the Facts?

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