Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Category: Customer Care

What Can Bots Do? Can Bots Undertake Complex Work?

People Wonder What Bots Can Do. So I Had My Bot Make You a Video


I also recommend bots for undertaking routine, mundane admin tasks because they bore people which leads to mistakes, and cost a lot of time and money.

A bot can save you time and money .. and the stress .. and are usually really low cost to set up and run. 

The video below was made by a bot. 


Are You Doing Better Than Selling The Sizzle?

Sell the sizzle 

Sell the Sizzle?

There is more to selling the sizzle than many appreciate

For years we’ve been told to sell the sizzle and not the sausage. In other words we should be selling benefits and not features.

But I don’t think that many of us understand benefits in terms of the customer. We tend to understand customer benefit on our own terms, and rarely look at it from a customer point of view.

So for example we will say our product product or service offers the following benefits.

Rapid turnaround, OR 30% more capacity OR perhaps increased reliability.

What about our customers’ customer?

But the reality is that in customer terms these mean very little. 30% more capacity than what, how much more reliable and how much faster is turnaround? More to the point, what impact will this have on our customer. What impact will that have on their business and more importantly on their customers?

When we talk about increased capacity and increased reliability we need to think about this in terms of, for example, reducing  down time by minimum of, say 20%, which translates into a 25% cost reduction for their customers.