Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
Browsing:

Category: Creating Business Growth

Lessons From a Coffee Advertising Strategy: Make Coffee An Event

How to Market Coffee. Make it an Event
Click to Enlarge

How To Market Coffee with a Coffee Advertising Strategy That Makes Drinking Coffee An Event

 

Before we met people for coffee or had coffee breaks there were a few coffee roasters but no coffee shops.  So the Joint Coffee Trade Publicity Council on Wall Street, New York decided to run an advertising campaign.

The year was 1921 and N.W.Ayers and Son of Philadelphia were commissioned to write the copy and get adverts running in newspapers throughout the country.

But they went further than just advertising coffee. They created a movement that has gone around the world.

Coffee Time.

 

Forget How To Market Coffee; Think Radical Change

(more…)

Please follow and like us:

How Customer Service Helps Market the Hospitality and Catering Sector

 

Customer Service - A Smile Costs Nothing
A Smile Costs Nothing

If you don’t know the value of a smile, then you don’t understand customer service and its contribution to marketing. Customers don’t want to see scowling or negative staff when they visit your establishment and they want a positive response when they phone to make a reservation. Believe it or not when you and answer the phone and smile the customer can hear that smile down the phone line.

 

Of course, customer service takes more than a smile, but it is a good starting point. What customers want when they visit us is more than food and drink in most cases. They want an experience. Going out for a drink or meal has become more than just a matter of eating for sustenance.  It has become a social affair.

 

So, customers want to not only experience meeting friends, they also want the whole experience to be positive.

 

 

(more…)

Please follow and like us:

RSS
Follow by Email
Facebook
Facebook
Google+
http://www.stefandrew.com/stefan-drew/category/creating-business-growth">
Twitter
Pinterest
Pinterest
LinkedIn
Instagram