July 11, 2018
More About Surveys in the Hospitality Sector
It is quite easy to imagine we know why people choose to be our customers. I’ve heard business owners say it is our homemade cakes or great coffee, or that they have the most extensive wine list in town.
But the reality is that when you ask one simple question …. why did you choose to eat or drink here today … you will get answers that surprise you.
Let me give you an example that is related to the question about why choose a venue.
Some years ago, a client asked me to help them promote their conference facilities. The facilities were very good, and the business was an international environmental charity. When I asked them why people choose them they told me it was because their conference facilities overlooked a large bird reserve of international renown.
But I wasn’t convinced.