Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Conference

Using Surveys to Market a Restaurant, Cafe, Conference Centre or Coffee Shop

Using Surveys to Market a Restaurant, Cafe, Conference Centre or Coffee Shop

More About Surveys in the Hospitality Sector

 

It is quite easy to imagine we know why people choose to be our customers. I’ve heard business owners say it is our homemade cakes or great coffee, or that they have the most extensive wine list in town.

But the reality is that when you ask one simple question …. why did you choose to eat or drink here today … you will get answers that surprise you.

Let me give you an example that is related to the question about why choose a venue.

 Some years ago, a client asked me to help them promote their conference facilities. The facilities were very good, and the business was an international environmental charity. When I asked them why people choose them they told me it was because their conference facilities overlooked a large bird reserve of international renown.

 But I wasn’t convinced.
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Why Exhibitions Too Frequently Fail

Exhibitions are a Sure Way To Burn Money & Fail at MarketingTrade events  are a Sure Way To Burn Money & Fail at Marketing

 

A few weeks ago I went to an exhibition and saw potential marketing failures on a huge number of stands. 

I arrived a few minutes after the event opened and walked around. Just under of 20% of stands suffered the same problem.  Look at the image opposite and see if you can spot it. 

 

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