Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Communications

Making A Sale: Why Language Matters

Most People Have a Vocabulary of About 20,000 WordsNetworking: Why Language Matters

That is words they understand, even if they don’t use them every day.

We need these words to act as a shorthand to describe and think about all sorts of things.  These words help us to think quickly and not have to use a dozen or more smple words to describe what a single word can describe.

For example, take the word anaesethic.  You know what it means but can you even spell it?  And yes, my American friends don’t spell it this way.  

OK so now explain what anaesethic means in less than a dozen words.  Use words that a ten year old will understand. 

See how hard it is to be concise even when you know what it means. You have to take time to choose your words carefully.  But once you know what a word  means you don’t have this problem any more.

So to be good at thinking we need to know as many words as possible.  This is certainly true in our field of expertise.   So IT people understand words like parse.

Could you explain parse?

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Are Apps Necessary Or A Marketing Distraction?

Is a marketing app a good idea for your businessWhy Do You Need An App?Is a marketing app a good idea for your business

I often hear people say they need an app. But when I ask them why they are a bit vague.  

I get answers like: –

Everyone uses apps these days.

I attended a conference and the speaker said it was essential

A sales person proved how effective apps were for their clients

Oh .. and a load of other reasons are given.

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