Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Coffee Shop Marketing

Lessons From a Coffee Advertising Strategy: Make Coffee An Event

How to Market Coffee. Make it an Event
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How To Market Coffee with a Coffee Advertising Strategy That Makes Drinking Coffee An Event

 

Before we met people for coffee or had coffee breaks there were a few coffee roasters but no coffee shops.  So the Joint Coffee Trade Publicity Council on Wall Street, New York decided to run an advertising campaign.

The year was 1921 and N.W.Ayers and Son of Philadelphia were commissioned to write the copy and get adverts running in newspapers throughout the country.

But they went further than just advertising coffee. They created a movement that has gone around the world.

Coffee Time.

 

Forget How To Market Coffee; Think Radical Change

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Restaurant Marketing: Dress Codes & Staff Dress

Dress codes for statff are essential in some restaurants
Staff Dress Codes Vary Between Restaurants and Cafes

Restaurant Marketing: Dress Codes and Staff Dress

 

Some establishments insist on dress codes and believe they set the tone of the establishment. It might be that beach wear isn’t allowed or that shirts must be worn, or it might be that gentlemen must wear jackets and ties.

 

This may not sound as if it has much to do with marketing, but it has. Customer perception is an important part of your marketing effort and you can influence it in many ways, including dress code and staff uniform.

 

The dress code you decide on will be a reflection of you and your establishment. There are no right or wrong answers. The pub that insists that muddy boots are to be left at the door is no better or worse that the restaurant that insists on jackets and ties. They are just different and aiming at a different clientele.

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