Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Business Tips

How To Track Website Visitors by Business Name

Software to Track Website Visitors by Business Name
Software Report: Website Visitors Tracking by Business Name

There are several pieces of software to Track Website Visitors and a few techniques you can use to identify visitors to your site and then build rapport with them. 

Assuming we have a well-structured site and a search bar it shouldn’t be too hard for visitors to find what they need. But sadly this isn’t true. I see evidence every day of visitors not being able to navigate even the best-structured websites .. or just being too lazy to do so. 

 

So the first step is to ensure that visitors can ask questions if they can’t find what they want. A very obvious chat button can help as can a simple, easy to use contact form. Chat today is quite sophisticated. It can be AI-powered and very quick to answer FAQs.

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The Science of Ignorance: Agnotology

The Science of Not Knowing, Ignorance or Not Knowing is Common… But Shouldn't Be

 

"I didn't know" is a poor excuse, but we are all guilty of it to a greater or lesser extent. Technically Agnotology is the culturally induced lack of knowledge or about doubt. It was coined in 1995 and is often the result of digging deeper, learning more but ending up more confused the more you read. It can also result from reading too much Fake News!

 

Agnotology is not to be confused with Ainigmology which is about using information to confuse .. the tobacco companies have been accused of this in the past. 

 

But I'm not concerned with either one of these. I'm more concerned about the number of us that don't bother to keep informed. I've heard " I didn't know" so many times. 

 

People say things to me like, "I didn't know our advertising wasn't working", "I didn't know our website wasn't working", "I didn't know online sales had dropped".

There is no excuse for any of us not knowing the essentials of our own business. 

Information is freely available on a screen to tell us if online sales have dropped or if our adverts aren't working. We only have to look!There are dozens of free marketing tools available that will keep us informed.