February 26, 2019
Research by Reach Indicates Print Advertising Revenue Recently Increased Against Social Media Advertising Decreasing
The UK advertising spend is currently around £20 billion per year. Print claims to have seen growth and this has prompted the BBC to interview me on the facts. Especially whether Print Advertising has grown at the expense of social media advertising.
The following are my preparation notes in the run up to the interview on BBC WM on February 26th 2019.
My first thought is that the figures quoted are based on research by Reach which is owned by two newspaper groups. More independent (?) research, by the Ad Association, indicates that overall ad spend has grown year on year for several years making the UK one of the most important ad markets in the developed world. In that time we’ve seen growth in radio ads (12.5%), internet ads (10,8%), TV ads (5%) etc. However other sources show radio only growing by 4,5%. So the figures show a growth trend but its hard to see any commonality after that.