March 21, 2018
The Science of Not Knowing, Ignorance or Not Knowing is Common… But Shouldn't Be
"I didn't know" is a poor excuse, but we are all guilty of it to a greater or lesser extent. Technically Agnotology is the culturally induced lack of knowledge or about doubt. It was coined in 1995 and is often the result of digging deeper, learning more but ending up more confused the more you read. It can also result from reading too much Fake News!
Agnotology is not to be confused with Ainigmology which is about using information to confuse .. the tobacco companies have been accused of this in the past.
But I'm not concerned with either one of these. I'm more concerned about the number of us that don't bother to keep informed. I've heard " I didn't know" so many times.
People say things to me like, "I didn't know our advertising wasn't working", "I didn't know our website wasn't working", "I didn't know online sales had dropped".
There is no excuse for any of us not knowing the essentials of our own business.
Information is freely available on a screen to tell us if online sales have dropped or if our adverts aren't working. We only have to look!There are dozens of free marketing tools available that will keep us informed.