Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Advertising

BBC Interview on Gillette’s #MeToo Advertising Campaign

Gillette Have Launched Ads That Ignore Shaving. The New Gillette Ads Focus on Men’s Behaviour. 

 

The BBC are interviewing me tomorrow about the Gillette ads. People often ask how I prepare for these interviews, so here is my thinking for this interview.

But first here’s the Youtube video

 

 

Interview Preparation: Gathering Background 

Ads don’t suddenly appear. There’s always a back story. Here’s some of my background research data.

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Advertising Campaign Strategies That Work Online and Offline Forever

“At 60 Miles an Hour the Loudest Noise in This New Rolls-Royce Comes from the Electric Clock”  said the 1958 Ogilvy inspired Rolls Royce print advert that is still remembered today

 

The advert focused on facts and didn’t rely on copious adjectives.  That’s a great way to design advertising campaign strategies. And the best thing about this is that it will work for businesses of any size.

 

Starting With The Rolls-Royce Facts

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Gender Stereotyping in Advertising, The ASA and My Response on BBC Radio Scotland

Gender Stereotyping in AdvertsGender Stereotyping In Advertising is Being Banned as from June 2019 and the ASA Have Published Their Research & Guidance

 

Gender Stereotyping in Advertising is Wrong for Several Reasons.  It’s likely to offend potential and existing customers and so doesn’t make good business sense. Plus, as from June 2019,the Advertising Standards Authority could ban any adverts than break their guidance on this.

The new guidance on this was in the news this morning when it hit the media. I had an early morning call to ask me to appear on the Stephen Jardine Show on BBC Radio Scotland to discuss it. On the other side of the table was Shabnum Mustapha, ASA’s Media and Public Affairs Manager.

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Marketing: Getting the Basics Right

Getting the Low Cost Marketing Basics Right is Essential if You Are to Market EffectivelyGetting the Low Cost Marketing Basics Right is Essential if You Are to Market Effectively.

So Many Businesses Focus on Complex Marketing and Sales Strategies and Fail To Utilise The Basics That Cost Nothing But Time to Implement.

 

For example why would you spend large sums and time on your website and SEO before you’ve got to the top of Google Search? Look at the image at the top of this post. For the term Marketing Consultant I’ve dominated the search results on Page One of Google. The page starts with paid for ads (why pay when you can succeed without?), then Google supplies a map with the marketing consultants they recommend at the top.

In my view any marketing consultant worth their salt should be on this list and have plenty of Google Stars so they stand out. In the image above, as you can see, I’m the only one with Google Stars. That’s part of the reason I dominate search.

Any business can do what I’ve done. They can get better results than the marketing consultants that fail to utilise this simple tactic.  Of course you could pay them a fortune to advise you but they are hardly likely to advise using a very effective marketing tactic when they fail to use it themselves.

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