“At 60 Miles an Hour the Loudest Noise in This New Rolls-Royce Comes from the Electric Clock” said the 1958 Ogilvy inspired Rolls Royce print advert that is still remembered today
The advert focused on facts and didn’t rely on copious adjectives. That’s a great way to design advertising campaign strategies. And the best thing about this is that it will work for businesses of any size.
Gender Stereotyping In Advertising is Being Banned as from June 2019 and the ASA Have Published Their Research & Guidance
Gender Stereotyping in Advertising is Wrong for Several Reasons. It’s likely to offend potential and existing customers and so doesn’t make good business sense. Plus, as from June 2019,the Advertising Standards Authority could ban any adverts than break their guidance on this.
The new guidance on this was in the news this morning when it hit the media. I had an early morning call to ask me to appear on the Stephen Jardine Show on BBC Radio Scotland to discuss it. On the other side of the table was Shabnum Mustapha, ASA’s Media and Public Affairs Manager.
Getting the Low Cost Marketing Basics Right is Essential if You Are to Market Effectively.
So Many Businesses Focus on Complex Marketing and Sales Strategies and Fail To Utilise The Basics That Cost Nothing But Time to Implement.
For example why would you spend large sums and time on your website and SEO before you’ve got to the top of Google Search? Look at the image at the top of this post. For the term Marketing Consultant I’ve dominated the search results on Page One of Google. The page starts with paid for ads (why pay when you can succeed without?), then Google supplies a map with the marketing consultants they recommend at the top.
In my view any marketing consultant worth their salt should be on this list and have plenty of Google Stars so they stand out. In the image above, as you can see, I’m the only one with Google Stars. That’s part of the reason I dominate search.
Any business can do what I’ve done. They can get better results than the marketing consultants that fail to utilise this simple tactic. Of course you could pay them a fortune to advise you but they are hardly likely to advise using a very effective marketing tactic when they fail to use it themselves.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.