Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Advanced Thinking

How To See Prototypes Without Building Them

Animated graphics or Motion graphics videos offer many promotional and advertising opportunities to businesses of all sizes Building a Prototype is Time Consuming and Very Expensive

Getting a prototype from the drawing board in to the real world can take years of expensive and time consuming work.

Image how long it took to take the submarine in these videos from the drawing board to sea trials in the snowy North Atlantic. Imagine the cost and hard work.

A submarine is a lot of expensive high spec engineering where there can be no compromise on quality.

And in the past manufacturers had to wait for them to roll off the slipways in shipbuilding yards, often miles from where they were designed, before they could produce videos of their subs both above and below the deepest oceans.

 

Almost Instant Prototyping

Now watch the submarine as it cruises at high speed on the surface through an inhospitable ocean.

What if I told you this was just days after the submarine design was completed?

 

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PR: Getting Interview Invites From The Media

How Can PR Help Me Grow My Business?
How Can PR Help Me Grow My Business?

One of the Best Free Marketing & Promotion Opportunities a Business Can Get is to be Invited to Speak on Radio or TV About Their Field of Expertise 

You often see experts on TV, hear them on radio or read their comments in the paper. But where do the media find them? Where, at short notice, can the media find an authority to speak about a breaking story? And how can potential interviewees prepare? 

 

The media actually need countless numbers of experts to interview every day. And this morning it was my turn to be interviewed by Stephen Jardine on BBC Radio Scotland. Stephen wanted my views on the Build a Bear promotion. This was a promo that promised a bear that could be purchased for a price equivalent to the child’s age. So a £3 bear could be bought for a three year old. The result was long queues outside stores, people having to wait hours and the police being called in some cases. 

 

How to Get Media Interview Invites 

So, how did I get an invite to appear on the show to discuss this issue? In fact why was I invited back for an interview just weeks after previously being on BBC Radio Scotland?

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