84 posts categorized "News"

Clear Advice on Marketing for Businesses of all Sizes

December 16, 2013

How do you market ... a city

The BBC have asked me "How do you market a city like Worcester?


I answer this morning on BBC Hereford & Worcester @10.25. 


But before I do let me give you a few clues on how you market something as big as a city.

Continue reading "How do you market ... a city " »

November 26, 2013

Out of Africa

Cheetah Mother and cub
Cheetah mother & seven month cub... more about the cub below

I'm just back from my long trip where I crossed the Namib Desert from north to south and then drove across South Africa from the Namibian border to Cape Town .. it was incredible and gave me space and time to think a bit!

Continue reading "Out of Africa" »

August 06, 2013

Media Release: Marketing Magician is Overnight Amazon Best Seller in Five Countries

Tuesday, 6 August 2013                      

    Immediate Release

Marketing Magician is Overnight Amazon Best Seller in Five Countries

Continue reading "Media Release: Marketing Magician is Overnight Amazon Best Seller in Five Countries " »

July 17, 2013

Advertising Secrets is Now Available on Kindle

Advertising secrets hard back version picMy latest marketing ebook;

“Advertising Secrets: Essential Advertising Tips That Advertising Sales Reps Prefer You NOT To Know”

is now out on Kindle.


Priced at £3.08 it is regarded by those that read the advance copies as extremely good value.


You can see a sample .........or buy a copy

on Amazon  .. just go to Advertising Secrets on Kindle


Continue reading "Advertising Secrets is Now Available on Kindle " »

May 27, 2013

Innovation means Small Businesses Can Outcompete Multinationals

Pubble logoHow Small Businesses Can Outcompete Multinationals


Small businesses no longer need a level playing field; the playing field is now sloped in their favour. A tie up between Eire based Pubble and means small businesses can now take competitive advantage and outcompete their biggest business rivals. 


Continue reading "Innovation means Small Businesses Can Outcompete Multinationals" »

April 18, 2013

Hear Me Speak on How to Get Free Media Coverage

Tonight in Leamington Spa I'm going to explain

How you can get free media coverage


I'll explain how, without spending any money you can: - 

  • Get on local, national and international radio and TV

  • How to get into papers, magazines and trade press

  • How to be featured on websites in the UK .... and worldwide

As the expert in your subject.

Continue reading "Hear Me Speak on How to Get Free Media Coverage" »

March 23, 2013

Pubble & Stefan Drew deliver community engagement platform to FHE sector

Pubble, the Cork (Dublin & San Francisco) based community engagement platform provider, have joined forces with Stefan Drew, owner of College & Trainer Marketing Ltd, to market their FHE software in the UK. 

Pubble is used extensively throughout Eire, the UK and in the USA and will now be offered directly to the HFE sector in the UK via College & Trainer Marketing Ltd"

Continue reading "Pubble & Stefan Drew deliver community engagement platform to FHE sector" »

March 10, 2013

Scoop.It for sharing and learning

ScoopIt logoToday the web is about information and fun.

The problem is we are often too busy to produce new web pages ... and we neglect to help our customers find topics that wil help them.

So what is the answer when time is short?

Continue reading "Scoop.It for sharing and learning " »

February 11, 2013

Hear Me Speak on "How to Market Your Business Without Spending Money"

Marketing Magician, Stefan Drew addresses 200 people on Free Marketing TechniquesI've cut back the number of times I speak in public to just one or two each year.  But on March 14th I'm addressing an issue that perplexes many businesses.  How to market a business effectively without spending money.  


Entitled  "How to market your business without spending money" the session is just 30 minutes long but is packed with dozens of ways you can effectively market any business at nil cost .... and grow your turnover and profits at the same time.


Continue reading "Hear Me Speak on "How to Market Your Business Without Spending Money"" »

November 12, 2012

Marketing Magician Helps Tax Accountants

TaxAssist Accountants websiteTax and marketing don't seem natural bedfellows .. but perhaps that is set to change.


TaxAssist Accountants recently quoted an excerpt off a much longer interview where I was able to point out the relative expense of newspaper and magazine advertising against the much lower cost of online advertising. 


I also commented on the need to stop wasting effort on any form of marketing that isn't working.  If it didn't work the first time it probably will not work the second time .. or the third unless you make changes.

. . . .
What our customers say

What Our Clients Say

As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.

I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.

Ioan Morgan CBE
Latterly FE College Principal & CEO,

He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.

David Morphew

Top qualities: Great Results, Expert, High Integrity “Stefan was an expert on one of our recent teleseminars speaking about Marketing Secrets Revealed. He gave some fantastic value and gave some great tips that small business owners could use to apply to their businesses straight away. You can get a copy of the recording at http://www.exceptionalthinking.co.uk/previewcall.htm. I have no hesitation recommending Stefan and think he's great at marketing. It's certainly no accident that he's known as the Marketing Magician.

Helen Dowling

“Stefan was our speaker at a memorable CIM course recruitment event a few years ago. In an hour he covered a wide range of EMarketing topics giving the audience both inspiration and actions they could take with them to implement immediately. Even those that had recently completed marketing degrees commented how practical his advice was and how it clarified what they had previously only learnt in an academic way. Stefan's practical background as a marketing practitioner comes to the fore when he explains, not only what EMarketing is, but how to implement it in a practical way where the ROI can be measured.”.

Rosie Phipps, Principal, Oxford College of Marketing

“Apart from being a incredibly friendly and approachable person, Stefan has a wealth of knowledge in how to effectively market small and large businesses and has applied this knowledge with great success. In short Stefan is a real marketing guru!.

Steve Tipson

““Stefan Drew is a true marketing professional. I have no hesitation in recommending Stefan's marketing expertise. My first contact with Stefan was in 2009. The distance of our office locations (U.K. vs. Australia) did not concern me as it was evident from our first international phone call that my company was in good hands. 2010 presented the GFC which brought with it many marketing & financial challenges. By following Stefan's marketing plan to the letter I could never have imagined such a successful outcome for my business. Thank you Stefan.”.

Jeanette Adams

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