82 posts categorized "Free Marketing Tools"

Clear Advice on Marketing for Businesses of all Sizes

April 02, 2014

More Myths About Marketing

What is a good friend.  Maybe your cat but probably not someone you met online simply to sell their products for a commission. My “Good Friend” and other Marketing Myths 

is the title of an article I wrote as a guest post on Danny Iny's Firepole Marketing website.

It's about the marketing myths that are perpetuated and actually waste our time and about the people that use these myths to try to con us into buying "snake oil" and other rubbish.

 

Continue reading "More Myths About Marketing " »

February 27, 2014

Einstein's Knowledge Was Quite Limited

Albert Einstein, Knowledge and ImaginationDon't believe me, read what Einstein said, 

"Imagination is more important than knowledge. Knowledge is limited."

 

So Einstein relished imagination more than knowledge. 

This impacts your business. Read more 

Continue reading "Einstein's Knowledge Was Quite Limited" »

February 03, 2014

Einstein Asked Questions

Keep asking Questions about your business and marketing successEinstein said, "Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning."

There is a business and marketing lesson to learn from Einstein.  

 

Read more by clicking below.  

Continue reading "Einstein Asked Questions" »

January 31, 2014

Encourage a Sensory Marketing (Synaesthetic) Response by Rewarding Your Customers.

Just like Pavlov's Dogs we can all be Encouraged to Respond to a Given Stimulus.  

If each time someone comes into your shop you reward them with chocolate, they'll associate coming into your shop with pleasure and come more often.  Some shops, like Waitrose, now reward shoppers with coffee just for visiting their stores.  And don't think this is new.  A lot of restaurants in Mediterranean countries have always given away a free drink with the bill at the end of every meal.  A bit like the boiled sweets some shops give way .. but far nicer.

 

Continue reading "Encourage a Sensory Marketing (Synaesthetic) Response by Rewarding Your Customers." »

January 13, 2014

Anyone Can Now Make a Business Video

That's right, anyone can now make a business video ..you don't even need a camera.

 I've just posted a new video on my website.  It took about an hour to make and I didn't even need to film or photograph anything. That's it on the right .. at the top of the page! 

 

Here is how I did it.  

 

Continue reading "Anyone Can Now Make a Business Video " »

January 02, 2014

#BeardedDragon: A Wonderful, Funny Marketing & Video Campaign

Marketing & Innovation often go hand in hand but rarely does it make me laugh as much as the recent BeardedDragon videos.

Last year I was interviewed by the BBC about the demise of Jessops, the camera shop chain, here in the UK.  They had gone into administration and I was aksed what I thought had gone wrong.

Well my answer focused around their apparent inability to react to a changing marketplace .. the world was going digital and they hadn't.

A while later one of my "heros" bought part of the chain and resurrected it ... his name is Peter Jones and he is best known for his appearances on Dragons' Den.

 

Continue reading "#BeardedDragon: A Wonderful, Funny Marketing & Video Campaign" »

December 16, 2013

Worcester Scores 1/10 for Marketing Itself

Worcester 2012 brochure being displayed on Visit Worcester website a few days before Christmas 2013This post is in response to the recent BBC interview I gave on BBC Hereford & Worcester.  

It is an example of how you can re-purpose an event or piece of copy to enable even more promotional activity.  In this case the original interview has been converted into a media release, sent to local media, used on this and other websites and posted via social media.

Of course you may consider my response to be harsh and to an extent that is true.  But these were genuine findings and having a website still promoting Christmas 2012 is unforgiveable.  As I point out it is such a pity when the city is actually well worth visiting and cold, wet, windy places like Blackpool make such a fantastic effort.

Continue reading "Worcester Scores 1/10 for Marketing Itself" »

December 09, 2013

Marketing's Swiss Army Knife: Marketing Ideas You Can Use Now

Swiss Army knifeWe've all heard about the Swiss Army Knife.  It has loads of different gadgets in a single implement, many of them superbly designed for very precise  purposes. 

In fact, as this picture demonstrates, the Swiss Army Knife was probably invented by the Romans  and so goes back much further in time.

 

So what has that to do with marketing?

 Nothing .. and everything.        Intrigued?   .....   Read on.

Continue reading "Marketing's Swiss Army Knife: Marketing Ideas You Can Use Now " »

October 02, 2013

Live from Bedford: Why Most Marketing is Expensive & Fails

Bedford 4 Everyday expensive marketing campaigns fail ... why is this?

 

Like these multiple doube helix staircases most marketing plans are far to complex and therefore prone to failure.  Keep your marketing simple and it is more likely to succeed. but there's more ......

 

Continue reading "Live from Bedford: Why Most Marketing is Expensive & Fails" »

September 26, 2013

Final Countdown for "More Free Ways to Market Your Business"

We've now over 160 booked to attend this event so still have a handful of seats left .. but book quickly if you want to hear some more about the Hundreds of Free Business Marketing Techniques that anyone can use.

 

For example the comic strip below was produced at no cost and in less than 15 mins .. a great way to attract attention to many businesses.  The best part is you don't need any special skills as it is just drag and drop on a free website

 

  Go to Bedford College

On October 2nd I'm at Bedford College where I'm giving my annual British Computer Society/Bedford College talk on Free Marketing Strategies, Tactics & Techniques .. the little cartoon above is just one of the hundreds of things you can do to get your business marketed at nil cost.

Come along and I'll reveal hundreds of other smart ideas you can use ....to ensure you get a seat go click on the    More Free Ways to Market Your Business  link and follow the instructions.

I'd really recommend booking in as the last time over 200 people attended and pre-registrations are already very good.

 

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Top qualities: Great Results, Expert, High Integrity “Stefan was an expert on one of our recent teleseminars speaking about Marketing Secrets Revealed. He gave some fantastic value and gave some great tips that small business owners could use to apply to their businesses straight away. You can get a copy of the recording at http://www.exceptionalthinking.co.uk/previewcall.htm. I have no hesitation recommending Stefan and think he's great at marketing. It's certainly no accident that he's known as the Marketing Magician.

Helen Dowling

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Rosie Phipps, Principal, Oxford College of Marketing

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www.holidaysonlocation.com

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