is the title of an article I wrote as a guest post on Danny Iny's Firepole Marketing website.
It's about the marketing myths that are perpetuated and actually waste our time and about the people that use these myths to try to con us into buying "snake oil" and other rubbish.
Continue reading "More Myths About Marketing " »
Don't believe me, read what Einstein said,
"Imagination is more important than knowledge. Knowledge is limited."
So Einstein relished imagination more than knowledge.
This impacts your business. Read more
Continue reading "Einstein's Knowledge Was Quite Limited" »
Einstein said, "Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning."
There is a business and marketing lesson to learn from Einstein.
Read more by clicking below.
Continue reading "Einstein Asked Questions" »
Just like Pavlov's Dogs we can all be Encouraged to Respond to a Given Stimulus.
If each time someone comes into your shop you reward them with chocolate, they'll associate coming into your shop with pleasure and come more often. Some shops, like Waitrose, now reward shoppers with coffee just for visiting their stores. And don't think this is new. A lot of restaurants in Mediterranean countries have always given away a free drink with the bill at the end of every meal. A bit like the boiled sweets some shops give way .. but far nicer.
Continue reading "Encourage a Sensory Marketing (Synaesthetic) Response by Rewarding Your Customers." »
That's right, anyone can now make a business video ..you don't even need a camera.
I've just posted a new video on my website. It took about an hour to make and I didn't even need to film or photograph anything. That's it on the right .. at the top of the page!
Here is how I did it.
Continue reading "Anyone Can Now Make a Business Video " »
Marketing & Innovation often go hand in hand but rarely does it make me laugh as much as the recent BeardedDragon videos.
Last year I was interviewed by the BBC about the demise of Jessops, the camera shop chain, here in the UK. They had gone into administration and I was aksed what I thought had gone wrong.
Well my answer focused around their apparent inability to react to a changing marketplace .. the world was going digital and they hadn't.
A while later one of my "heros" bought part of the chain and resurrected it ... his name is Peter Jones and he is best known for his appearances on Dragons' Den.
Continue reading "#BeardedDragon: A Wonderful, Funny Marketing & Video Campaign" »
This post is in response to the recent BBC interview I gave on BBC Hereford & Worcester.
It is an example of how you can re-purpose an event or piece of copy to enable even more promotional activity. In this case the original interview has been converted into a media release, sent to local media, used on this and other websites and posted via social media.
Of course you may consider my response to be harsh and to an extent that is true. But these were genuine findings and having a website still promoting Christmas 2012 is unforgiveable. As I point out it is such a pity when the city is actually well worth visiting and cold, wet, windy places like Blackpool make such a fantastic effort.
Continue reading "Worcester Scores 1/10 for Marketing Itself" »
We've all heard about the Swiss Army Knife. It has loads of different gadgets in a single implement, many of them superbly designed for very precise purposes.
In fact, as this picture demonstrates, the Swiss Army Knife was probably invented by the Romans and so goes back much further in time.
So what has that to do with marketing?
Nothing .. and everything. Intrigued? ..... Read on.
Continue reading "Marketing's Swiss Army Knife: Marketing Ideas You Can Use Now " »
Everyday expensive marketing campaigns fail ... why is this?
Like these multiple doube helix staircases most marketing plans are far to complex and therefore prone to failure. Keep your marketing simple and it is more likely to succeed. but there's more ......
Continue reading "Live from Bedford: Why Most Marketing is Expensive & Fails" »