Clear Advice on Marketing for Businesses of all Sizes
If each time someone comes into your shop you reward them with chocolate, they'll associate coming into your shop with pleasure and come more often. Some shops, like Waitrose, now reward shoppers with coffee just for visiting their stores. And don't think this is new. A lot of restaurants in Mediterranean countries have always given away a free drink with the bill at the end of every meal. A bit like the boiled sweets some shops give way .. but far nicer.
I've just posted a new video on my website. It took about an hour to make and I didn't even need to film or photograph anything. That's it on the right .. at the top of the page!
Here is how I did it.
Last year I was interviewed by the BBC about the demise of Jessops, the camera shop chain, here in the UK. They had gone into administration and I was aksed what I thought had gone wrong.
Well my answer focused around their apparent inability to react to a changing marketplace .. the world was going digital and they hadn't.
A while later one of my "heros" bought part of the chain and resurrected it ... his name is Peter Jones and he is best known for his appearances on Dragons' Den.
It is an example of how you can re-purpose an event or piece of copy to enable even more promotional activity. In this case the original interview has been converted into a media release, sent to local media, used on this and other websites and posted via social media.
Of course you may consider my response to be harsh and to an extent that is true. But these were genuine findings and having a website still promoting Christmas 2012 is unforgiveable. As I point out it is such a pity when the city is actually well worth visiting and cold, wet, windy places like Blackpool make such a fantastic effort.
In fact, as this picture demonstrates, the Swiss Army Knife was probably invented by the Romans and so goes back much further in time.
So what has that to do with marketing?
Nothing .. and everything. Intrigued? ..... Read on.
For example the comic strip below was produced at no cost and in less than 15 mins .. a great way to attract attention to many businesses. The best part is you don't need any special skills as it is just drag and drop on a free website
On October 2nd I'm at Bedford College where I'm giving my annual British Computer Society/Bedford College talk on Free Marketing Strategies, Tactics & Techniques .. the little cartoon above is just one of the hundreds of things you can do to get your business marketed at nil cost.
Come along and I'll reveal hundreds of other smart ideas you can use ....to ensure you get a seat go click on the More Free Ways to Market Your Business link and follow the instructions.
I'd really recommend booking in as the last time over 200 people attended and pre-registrations are already very good.
This video show you how I've been using Power Editor to produce and test over 2000 ads for a UK based education client. The basic principles used can be used by any business.
Follow the proces I use and learn how to really understand your prospects and get lower cost ads at the same time.
PS. It would help me to write the sort of advice you really want if you could comment on my posts ..... just drop me an email or comment in the box on any post on this site.