84 posts categorized "Free Marketing Tools"

Clear Advice on Marketing for Businesses of all Sizes

November 25, 2014

Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets

creating Business growth
Temporary Cover Whilst New Cover is Being Designed

For the last few weeks I've been researching the name for the book I've edited. 

The working title was OK but I wanted something more dynamic so I carried out some online research.


The title that I've settled on is Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets because it does what it says on the tin.  My research indicates that as much as people want to know about things like social media, websites etc there is a rider to this.  They only want to know learn about them because it Creates Business Growth.

So Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets is an obvious title in that it deals with their underlying objective by dealing with the steps that will lead towards it.  The fact that we have brought together over 20 of the leading marketing people in the world is a bonus!

In a few days I'm launching a website where you can register for a free copy of the book when it hits the Amazon bookshelves.  Watch this space and don't miss out on the aggregated wisdom of over 20 leading marketing authorities. 

There has never been a book like this before .. and as someone that follows me I want you to have the chance of a free copy before the price is set for the foreseeable future.


If you want to register for a free copy please request one on the form to the right of this page.






If you want an advance copy for review I'm also giving away a small number even before it hits the Amazon bookshelves.  If you want one please email me now and I'll explain how this works.  

November 17, 2014

Which of These Animals Works Best in Advertising?

Facebook Ads Provide The Opportunity to Split Test The Key to All Facebook Ads - The Image or Photo


Which of these Ads do you think provides the best response rate when used in Facebook PPC campaigns?

The only difference in the ads is the image. 


Animal Care ad copy cheetah Animal Care Ad copy Elephant












Any improvement you get between the ads is effectively improving your reach and perhaps expenditure. 


Continue reading "Which of These Animals Works Best in Advertising? " »

April 02, 2014

More Myths About Marketing

What is a good friend.  Maybe your cat but probably not someone you met online simply to sell their products for a commission. My “Good Friend” and other Marketing Myths 

is the title of an article I wrote as a guest post on Danny Iny's Firepole Marketing website.

It's about the marketing myths that are perpetuated and actually waste our time and about the people that use these myths to try to con us into buying "snake oil" and other rubbish.


Continue reading "More Myths About Marketing " »

February 27, 2014

Einstein's Knowledge Was Quite Limited

Albert Einstein, Knowledge and ImaginationDon't believe me, read what Einstein said, 

"Imagination is more important than knowledge. Knowledge is limited."


So Einstein relished imagination more than knowledge. 

This impacts your business. Read more 

Continue reading "Einstein's Knowledge Was Quite Limited" »

February 03, 2014

Einstein Asked Questions

Keep asking Questions about your business and marketing successEinstein said, "Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning."

There is a business and marketing lesson to learn from Einstein.  


Continue reading "Einstein Asked Questions" »

January 31, 2014

Encourage a Sensory Marketing (Synaesthetic) Response by Rewarding Your Customers.

Just like Pavlov's Dogs we can all be Encouraged to Respond to a Given Stimulus.  

If each time someone comes into your shop you reward them with chocolate, they'll associate coming into your shop with pleasure and come more often.  Some shops, like Waitrose, now reward shoppers with coffee just for visiting their stores.  And don't think this is new.  A lot of restaurants in Mediterranean countries have always given away a free drink with the bill at the end of every meal.  A bit like the boiled sweets some shops give way .. but far nicer.


Continue reading "Encourage a Sensory Marketing (Synaesthetic) Response by Rewarding Your Customers." »

January 13, 2014

Anyone Can Now Make a Business Video

That's right, anyone can now make a business video ..you don't even need a camera.

 I've just posted a new video on my website.  It took about an hour to make and I didn't even need to film or photograph anything. That's it on the right .. at the top of the page! 


Here is how I did it.  


Continue reading "Anyone Can Now Make a Business Video " »

January 02, 2014

#BeardedDragon: A Wonderful, Funny Marketing & Video Campaign

Marketing & Innovation often go hand in hand but rarely does it make me laugh as much as the recent BeardedDragon videos.

Last year I was interviewed by the BBC about the demise of Jessops, the camera shop chain, here in the UK.  They had gone into administration and I was aksed what I thought had gone wrong.

Well my answer focused around their apparent inability to react to a changing marketplace .. the world was going digital and they hadn't.

A while later one of my "heros" bought part of the chain and resurrected it ... his name is Peter Jones and he is best known for his appearances on Dragons' Den.


Continue reading "#BeardedDragon: A Wonderful, Funny Marketing & Video Campaign" »

December 16, 2013

Worcester Scores 1/10 for Marketing Itself

Worcester 2012 brochure being displayed on Visit Worcester website a few days before Christmas 2013This post is in response to the recent BBC interview I gave on BBC Hereford & Worcester.  

It is an example of how you can re-purpose an event or piece of copy to enable even more promotional activity.  In this case the original interview has been converted into a media release, sent to local media, used on this and other websites and posted via social media.

Of course you may consider my response to be harsh and to an extent that is true.  But these were genuine findings and having a website still promoting Christmas 2012 is unforgiveable.  As I point out it is such a pity when the city is actually well worth visiting and cold, wet, windy places like Blackpool make such a fantastic effort.

Continue reading "Worcester Scores 1/10 for Marketing Itself" »

December 09, 2013

Marketing's Swiss Army Knife: Marketing Ideas You Can Use Now

Swiss Army knifeWe've all heard about the Swiss Army Knife.  It has loads of different gadgets in a single implement, many of them superbly designed for very precise  purposes. 

In fact, as this picture demonstrates, the Swiss Army Knife was probably invented by the Romans  and so goes back much further in time.


So what has that to do with marketing?

 Nothing .. and everything.        Intrigued?   .....   Read on.

Continue reading "Marketing's Swiss Army Knife: Marketing Ideas You Can Use Now " »

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As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.

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He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.

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