Stefan Drew - The Marketing Magician

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Stefan Drew - The Marketing Magician

Einstein’s Thought Experiment on the HEPI Proposed Graduate Employment Levy

Einstein and a Thought Experiment on Graduate Employment Levy Einstein was a Great Thinker. Most of His Work Was Achieved Via Thought Experiments

 

When Albert Einstein came up with the ideas for General and Special Relativity plus Space Time he did it sat at his desk. He wasn’t working in a lab with retorts and chemicals. He just sat at his desk and used a thought experiment.

For example when he was working on time and how things could happen simultaneously he thought about a man stood on a railway station. He saw two bolts of lightning simultaneously strike the station platform on each side of the man. Then hr considered a woman passing the man on a rapidly moving train and thought about what the woman would see.  In his mind he could see that if the woman passed him at the same time as the lightning bolts stuck she would be moving towards one bolt and away from the other. He realised that for her they would appear to strike a few moments apart. From this he deduced that speed affects what we see. What fro him was simultaneous wasn’t for the woman.

 

Using Thought Experiments in Business

This is a great way to think about business decisions, new products, how we communicate with others, how we lead etc. Simply conduct a thought experiment and see what happens when you strip out all your prejudices . Yeah we are all prejudiced to an extent!

I’ve recently used an Einstein type thought experiment to think about a new proposal for university funding.  HEPI have proposed a system where businesses would pay a levy (tax) on every graduate they employ.

Check out the thought experiment video below. See what you think of the conclusions I reached and the idea of using thought experiments to make business decisions.

 

What are the negative aspects to using thought experiments? Are there any?

 

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