Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Are You Sure Your Marketing Is Working?

“50% of my advertising doesn’t work, the problem is I don’t know which half”, said John Wanamaker

 

This applies also to most other forms of marketing and the situation is probably worse. My experience, from observing hundreds of small and large businesses, is that close on 90% of all marketing, and advertising, seriously unperforms.

 

 

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