Lead Magnet Brevity
January 22, 2018
As an advertiser and marketing guy, I’m all for brevity.
So my daily walks this week are going to focus on getting my Lead Magnet reduced to 6-7 words that encapsulate it in a memorable and repeatable way.
Things like ….
I came, I saw, I conquered
Just do it
Diamonds are forever
The first is a story in six words
The second is an imperative
The third is emotional
Can you reduce your Lead Magnet or big idea to a few words that people will remember AND repeat to others? That would be true word of mouth marketing
How could you reduce your Lead Magnet to 6-7 words?
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