Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Marketing Flash: Marketing Needs People

A prospect called me and complained that his sales had dramatically dropped a few weeks after he saved money by cutting the marketing team to zero staff! 

The longer version of the story was that his £6m turnover business cut marketing four years ago and when times got hard he'd cut some more. A month ago he'd sacked the last member of staff and shared the work out between the admin team. 

His turnover is now £3m and he's not sure why things are going pear shaped.

I'm not sure he'd understand my answer or even agree with it! 


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