Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Very Low Cost Advertising on Prime Time TV Now Possible

TV Ads are now low costAdvertising on TV Has Always Meant Expensive Contracts & Adverts Running on TV Channels .. But No More High Cost and Contracts for TV Adverts

The way people consume online content has changed a lot in the last few years. It used to be people sat and watched TV in the evenings and consumed online via PCs or, more recently, via mobile devices. But the two are now merging. 

Online content, such as YouTube, is now consumed via the TV. And because it is relateively low cost to advertise on YouTube, (it costs a fraction of contracted TV channel ads), we can now advertise on YouTube and people will see the advert on their TV screens. 

And with more and more TVs being ultra high definition that means we can produce high definaition ads and gert those viewed on widescreen TVs. The opportunities with this are huge.

But there’s more. Google research demonstrates that YouTube and other content is now being consumed during prime time. So you can use low cost, high impact ads to hit a lot of people during the evenings. Low cost volume is possible. 

And once people have consumed your ad its an easy step to get them watching your YouTube channel .. and signing up for even more content. 

 

https://www.thinkwithgoogle.com/consumer-insights/online-video-on-tv-streaming-content/

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