Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Are You on an Email Blacklist?

Marketing Emails Can Have a Low Delivery Rate & That Damages Your Business

A lot of businesses rely on sending emails to their customers and prospects. That’s not normally a problem if you send them one at a time. But if you decide to use an autoresponder it can be a major problem. 

The reason is simple. The system you use can be blacklisted by hotmail, gmail and all the other email systems out there. If they detect a problem such as too many people putting your email into spam or if your email contains certain spam relevant words or phrases you could find that none of your emails will be received by one or more email systems. Suddenly your emails are not being read by anyone and your business is destroyed. 

But how do you know if what you are writing is likely to be put in the spam folders?

The simplest way I know is to use a software programme to check. These are built into the better mailing systems and will warn you your email looks “spammy”. They search fro the words and phrases that spammers use on a frequent basis and warn you if you are using them. 

The next thing to do is to look at the number of bounces/non delivered addresses. You will always get a few of these and often an address that has worked perfectly on the past will bounce just one and continue thereafter with no problem. But is you suddenly get a number of bounces of similar addresses e.g. a lot of individuals using yahoo or hotmail, then it might be a temporary blip (that’s rare but not unknown .. hotmail in the uk recently went down for several hours) or it is a sign that this particular email system has blacklisted you OR your mailing system. 

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