How to Market a Restaurant: Alternatives to Eating Out
April 20, 2017
People love eating out, it is a social activity.
But irrespective of the social aspect of dining out, most people stil eat at home. And today more people eat a solitary meal in front of the TV rather than at the table as a family. When watching TV ironically it is food programmes that are more common today than when we were limited to post War Fanny Craddock or wine swilling Keith Floyd. We can learn a lot from these facts .. not just for catering and food businesses but for any business.
The Top UK TV programmes of all times are:-
MasterChef (1990 – current)
Great British Bake Off (2010 – 2016)
Floyd on Food (1986 – 1996)
River Cottage (1998 – current)
Nigella Bites (1998 – 2002)
Rick Steins Food Odyssey (1999 – 2009)
Great British Menu (2006 – current)
The Naked Chef (1999 – 2001)
Galloping Gourmet (1969 – 1971)
Delia’s How To Cook (1998 – 2001
The Top UK TV foodies include:-
Sadly cooking skills have diminished in recent years (however the 3 hour boiled cabbage of the past indicates the home cooks of the yesteryear had a thing or two to learn). A huge percentage of people eat a takeaway while watching food programmes.
And if TV isn’t for you then anyone can find a proliferation of food books in book shops and online.
One huge source of foodie information is YouTube.
The reason I explain all this is to impress upon food businesses the magnitude of interest in food. Certainly some people eat fast food while watching TV foodie programmes but more people than ever eat out and a huge number want to improve their cooking skills. The rise of cookery schools indicates that people will pay good money for cookery courses.
So restaurants have two potential markets .. food service and cookery courses. And this diversity isn’t limited to catering businesses. Most busienss have the opportunity to branch out into related areas.
Understanding the above is key to making any restaurant marketing project work.
And there are more free restaurant marketing tips at http://www.stefandrew.com/stefan-drew/how-to-market-a-restaurant-cafe-or-coffee-shop.html
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