Sandwich Boards Can Sell Sandwiches & Your Products or Services
May 12, 2015
I love digital marketing, it can be so quick, effective and low cost. But we should never forget traditional marketing.
Some of my best results have come from letters, media releases, public speaking, and face to face meetings.
Here’s another example. The company is Subway … not a small business by any means. But they use traditional marketing for a simple reason. It works for them.
The person using the sandwich board changes but this sandwich board promoting sandwiches remains the same.
The result? Subway sells more sandwiches.
So what can you do that is traditional but effective?
Stop for a moment. Maybe leave the office and go for a coffee. Look around you and see what other people are doing.
Don’t just slavishly follow them. Think it through and apply some logic to it.
Don’t just follow the advice of sales people either .. especially when they tell you all your competitors are doing whatever they are selling. The competitors probably have no more idea than you and fell for some sales patter.
Apply logic. Trial ideas. Find what works for you.
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