Why I Hate BlueJacking!
April 13, 2015
Let Me Explain What BlueJacking is.
BlueJacking is where someone hijacks the BlueTooth on your phone and sends you a marketing and/or sales message.
Most of us will have received a message from our phone company when we arrive at an overseas airport. The message will often tell you who the supplier in that country is and remind you about charges. It can be annoying but the message does remind you about costs.
For me BlueJacking is much more annoying and I regard it as the worse sort of spam.
It occurs when you pass, or look into, a shop on the high street and get a sales message sent to my BlueTooth. You didn’t ask for this and find it the worse form of interruption advertising around at the moment.
OK, so an advert on a billboard is a mild form of interruption marketing but it is easy to ignore. There are lots of other forms of interruption marketing and they are also relativity mild.
BUT BlueJacking is very intrusive as it is hard to ignore. If my phone buzzes I’m far more likely to respond to it.
In some cases people will be charged for the message sent them .. that isn’t nice!
There are occasions where BlueJacking can be a positive experience.
For example it can be used in an art gallery to provide information about articular exhibits. Or in a botanic garden to provide a positive experience.
But it should be something we are offered and opt into …. not get bombarded with.
The BlueJacking Cure
I’ve a simple cure for BlueJacking. Go into the shop that sends the message, ask to see the manager and explain, VERY LOUDLY, why you’ll never shop with them again. Then plaster social media with the fact the shop has BlueJacked you and that you are never going there again. Ask your friends to share the post.
BlueJacking is what I regard as one of the facets of nasty marketing.
Finally let me tell you what one of the suppliers of BlueTooth Marketing told me. Apparently if I don’t want to receive messages through Bluetooth it is up to me to turn off my BlueTooth. As I use Bluetooth to talk to my SatNav and other devices you can imagine my thoughts about this one.
Marketing is something we all need to get involved in if we run a business but there are forms of marketing I advise you never to get involved in .. BlueTooth Marketing is one of them.
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