Over the last few years more and more people are using mobile devices, phones, tablets etc, to access websites. That isn't news to anyone.
The balance between desktop/laptop browsing and mobile devices has passed the tipping point. Mobile now outweighs desktop/laptop users according to Google. That might not be news to you.
What might be news though is that Google is giving strong signs that it would prefer it if we were all to have mobile friendly or "responsive" websites.
This is down to the fact that Google is really in to User Experience (UX). It strongly believes people using mobile devices shouldn't need to scroll across pages. It thinks the page should adapt to the device. So it really wants you to have a website that can be accesses easily on a Blackberry, Android and Apple phone as well as on a host of different tablets.
A Better User Experience
Responsive websites give a better User Experience and it wants people that go to websites after using the Google search engine to get a get UX.
Warning Bells Are Ringing
So it makes good sense to give our website visitors a good user experience. I want that when someone visits my website and I'm sure you do when your site is visited as well.
But I'm also hearing warning bells .. and they are ringing loud.
Google repeatedly talks about UX. It is also sending me reports saying my website has the following UX problems .. (code for it isn't mobile friendly).
I think that before long we are going to see websites that aren't responsive dropping down the search engine results pages. Without a responsive website i think you can soon forget being on Page One of Google.
Of course being responsive isn't likely to be the only factor determining your position (at least initially) but it will gradually rise in importance over time. You don't need insider information to understand this.
So, what to do about being responsive?
My sites haven't been responsive. But in the last few weeks I've tested changing a couple of them. My book site - www.CreatingBusinessGrowth.com - is now responsive. I'm no website coder but I managed to do it myself in about 1.5 hours.
And now this site is going responsive. I think, now I'm done a couple before, I can do this one in 45 mins. So if you get here whilst I'm doing it, that is why the site probably lacks a menu bar and other essentials!
Responsive Websites are a Business Essential
I think that going responsive is an essential if you aren't to lose traffic and drop down the search results. And, as ever, I only recommend what I've tried and implemented myself.
If you have any UX questions please let me know. I'm not an expert on coding but will point you in the right direction.