Does Your Marketing Make Your Boat Go Faster?
August 3, 2014
When the Olympic rowing team were preparing for competition they faced the priorities question many times. They had a very simple answer, that applies equally to your business.
They recognised that they had one aim; to go faster than every other team. If they could do this they would win Gold. So their priorities were always addressed with the question, “Will it make the boat go faster?”.
So the question to ask when establishing any business or marketing priority is, does it satisfy your “boat going faster” criteria?
But what if you have several things that all satisfy the “boat” criteria? Then look at the Return On Investment (ROI) of each of them and decide which one is most cost effective.
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