Nelson Mandela was a Marketing Guru
February 21, 2014
Nelson Mandela may not have run a marketing consultancy .. but he certainly said things that inspire me in my quest for great marketing.
For example when Mandela said,
“When the water starts boiling it is foolish to turn off the heat.”
I interpret that as meaning it is foolish to stop putting money into a marketing channel that is effective.
So if your Pay Per Click or newspaper ads are really driving traffic to your site and they are converting into profitable sales, it would be madness to “turn off the heat”.
Only if you can find something that is even more effective should you ever consider turning off the heat on a profitable marketing channel.
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