Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Poor SEO Offer from Webdesigner

SEO Search engine Optimisation 2 SEO is essential to your website success but sometimes what a web designer offers is worse than useless

 

To understand the context of this post you need first to read Do I need SEO

 

Here is what the webdesigner offered in the way of SEO

 

He wrote, “Here’s what I can offer:


1. SEO Set Up (Analytics, keyword research and analysis and extra on-site SEO)


2) 1 month of SEO development (directory link building, submitting articles to article directories)


3) Social Media Setup and integration


4) Generating Twitter content and building a targeted Twitter audience (x 3 months)


5) PPC Account setup with Google Adwords (includes a minimum of £30 of ad credits)”

 

The cost is apparently £75 a month

 

Poor SEO Offer

To be honest, in my opinion, most of that is smoke and mirrors and he must be a little naive if he thinks it is half way to being a decent proposal.

 

Here are my thoughts in more detail ….

 

What is one month of SEO development, is it 7-8 hours a day for four weeks .. or 20 mins over a coffee?

PPC
isn’t SEO. It is advertising and you will have to pay for the ads after the initial £30 credit expires.  This isn’t mentioned and could cost you dear.  I’m not saying PPC isn’t worth it, .. it often is, but I’d like a more detailed proposal before enter into this money pit.

Keywords – the most important ones will be the designers names, type
of garment (e.g brown wrap over dress).  After that there are free
Google tools you can use yourself. 

Twitter content.  If you
write your blog that is Twitter content .. you just need to send it. You
could even tweet about a particular dress .. just take a page url and
send it with a message saying  “Brown warp over dress for
evening wear” and add a #fashion hashtag.  Simple really and you can do
it from your armchair when watching TV – that’s how I do mine!

All the above is a bit vague for a regular payment. A student or school kid could do it better for pocket money!

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