Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Responsive Advertising


Response Advertising or Event Responsive Advertising is a great way to leverage your marketing  with advertising via contemporary events.


Of course sometimes contemporary events have a long planning cycle and you can be well prepared.  But sometimes they are more unexpected.  However even unexpected events tend not to be totally unexpected.  For example we all know it snows in the winter; what we don’t know is exactly when the snow will come.  


At the end of last week we started getting snow.  By Sunday Honda had large Responsive Adverts plastered across the Sunday papers.  They focused on all the “snow issues” we face .. transport, path clearing, power cuts … A great picture and a few simple words filled a half page and got Honda’s message over to every reader.  


What a superb advert. 


What about planning at such short notice.  I’ll bet that Honda had planned this advert for when it next snowed .. they were as well prepared for winter advertising as they are for heavy snow!  The reality is that teh snow was going to come sometime .. they just needed an ad they could run quickly.


What eventualities can you prepare ads for? 

What are you waiting for .. forward plan .. NOW !    

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