Stefan Drew - The Marketing Magician

Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Change Management Part Three: The Political Dimension

Politics isn’t something just for elected representatives in parliament. Politics is played by throughout business and isn’t something you need to be aware of when using change management in marketing ior elsewhere in business. 

 

So what do I mean by politics if not party politics?  

 

Well it is all about who forms groups, tribes, parties or whatever in an organisation and who the real influencers and decision makers really are.  A good starting point is the organisational chart, structure diagram or organogram.  This indicated who reports to managers and directors.  But of course the reality is that the power behind the throne might well be who plays golf together, who went to the same school or who sleeps with who!

 

Cross party groups can also be set up when two distinct areas have a common interest.  This might be in favour of change or against it.

 

So being politically aware is essential if you are to effect change.

 

Mixing with people outside the workplace or with previous employees that you trust will sometimes provide an insight into the politics.

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