SEO Secrets: Google Penalises Too Much Above the Fold Webpage Advertising
October 17, 2012
Google's Page Layout Algorithm (Top Heavy Algorithm) is designed to improve customer experience by demoting sites that have too much advertising above the fold.
Google knows that if customer experience is good on a website then visitors will stay longer and value their visit and the information they find. Conversely they know that if visitors find a site or page that is full of ads, especially above the fold, they are likely to leave very quickly.
So Google doesn't want to promote sites that give a bad customer experience as it reflects on the Google search engine .. and Google could make less money from advertising. So it is penalising sites that have pages top heavy with ads. Apparently only about 1% of English language sites are affected. not many .. unless it is yours. Watch your advertising above the fold .. and keep it under control.
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