Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

How to Write Excellent Web copy

Writing Brilliant Webcopy

I have a few rules on this. Because many copywriters focus on
beating the search engines ….. and that is a poor strategy.


You need to : –

1. Always write
for people and not search engines 

2. Write a really
good title

3. Focus on
creating interesting, valuable and engaging content

4. Use the meta
tags to present your content to search engine results

5. Don’t forget it
is people that read and respond to the call to action so .. focus on them first
and last!



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