Stefan Drew - The Marketing Magician

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Stefan Drew - The Marketing Magician

NewsJacking: Does Newsjacking take a lot of time?

Jon, a member of my MasterMind Group, asked how I found time for Newsjacking.



Here’s my answer ….

You don’t really have to spend much time on the news.  Just listen to the headlines as these are the best stories to respond to.  This took me about 90 seconds
this moning and if I’m near a radio later today I’ll listen to the headlines again.


You can do the same by scanning newspaper headlines when passing a newsagents.  You don’t need to buy the paper.  Or go online and look at the newspaper or news service headlines.  What you don’t need to do is spend loads of time on it .. like most of you I don’t listen to much news at all.


Another member, Peter from Finland, asked if journalists would be interested in his opinion.


Peter, it doesn’t matter what nationality you are.  Journalists don’t care at all … they just need stories and comments to fill space.  If fact being Finnish might be an assett as you will probably be the first Finn to contact them!  I understand the cultural differences but use them to your advantage.



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