Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

SEO Secrets: Is Article Writing a Good SEO Technique?

A few years ago Article Writing was acclaimed as a leading SEO technique.  But does article writing still work as an effective SEO technique?


One free way to get on Page One of Google is to get good incoming links.  Based on this, a few years ago,  article writing became one of the things to do to get search engine results.  

People wrote articles, submitted them to article sites and let other people use them with attributions back to the writer and their website.  It was form of viral marketing, but does it work today?


Does Article Writing improve SEO results today?


The answer is definitely NO. ……………  Unless you follow certain rules


The technique used to be to submit an article to a site that encouraged others to republish it.


Typically the sort of sites that republish articles tend to be low quality sites that are using your articles to help them sell from the page.  Your article acts a bait for people but isn’t appreciated as a quality article by the site or readers.


Even where your article is excellent (and I’m sure it will be if you follow my simple article writing tips) the other articles on the site will be thrown together for the sole purpose of building links.  often these sites wil guide you by saying the articles need to be 400 words long .. which means people write for word count rather than quality.  This is all bad news for you, the person that writes great articles.



Article Writing Rules That Really Work


As mentioned articles can work for you, provided you follow a few simple rules.  Write good copy for a specific target audience and only place it on high quality sites.  Ensure the anchor text used is really spot on and leads to good quality links.  That way you will build really good incoming links and will be able to use articles to enhance your site.


Some examples of article writing that works for me include articles on the FE News website.  FE News is a highly respected site that targets UK based colleges and training providers with editorial from government ministers and leading experts from the education sector.  My articles on marketing have excited a lot of interest, phone calls and contracts.   For example I wrote about How to Engage College Customers More Effectively  and received several calls .. and high quality incoming links.


Another place where articles work well for me is in Portugal where I target ex-pats via the English language news site Algarve Daily News. For example at the beginning of the year I wrote a piece about How to Improve Your Marketing in 2012  which included a marketing audit.  The Algarve Daily News has attracts a lot of readers each week and is an excellent way for me to link back to specific articles that link to topics relevant to my subject matter.  


So to conclude .. article writing for poor quality sites doesn’t work .. don’t waste your time.

Article writing for good quality sites that are relevant and have the right readership will provide links, quality traffic, phone calls and contracts.

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