Stefan Drew - The Marketing Magician

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Stefan Drew - The Marketing Magician

How to GROW your business and yourself.

The GROW Model is used in coaching … but you can also use it to focus on your business without a coach.

GROW is an acronym.  it stands for for Goal, current Reality, Options and Will.


Think of it like this ……

Goal – your goal or outcome should be as specific as possible.  it should also be measurable.  Once you have set your goal ask yourself "How will you know that you have achieved that goal?"

Reality – this is all about your current reality.  I.e. where you are starting from – the Current Reality. We often neglect this bit of realism but really need to clarify the situation (rather than what we would like it to be or imagine it to be).  Once we establish the reality we can resolve it. The way forward is often obvious and straightforward. Ask your self questions like “What am I spending most of my time on?” “What parts of my job do I find easiest and most difficult”.

Options – knowing where you are and where you want to go, the next step is for you to explore what Options you have for getting there. A metaphor for GROW is a journey.  Once you know where you are going and where you are you can explore possible ways of getting there and choose the best route.

Will – now your intention should focus on the future actions.  Select the most appropriate options, commit to action, define the action plan, the next steps and a time frame for their objectives and identify how to overcome obstacles.


With GROW there are some similarities to the SMART acronym.  Specific, measurable, achievable, realistic and timely.  But this tops and tails SMART and helps you grow.



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