More than 50% of Retailers Are Missing Out on Click and Collect Opportunity
June 7, 2012
More than half of the UK’s top 50 Retailers are missing out on Click & Collect .. and the figure reaches nearly 100% when Smaller Retailers are included.
If is often said that not all customers want to buy online. True, they don’t.
But lots of them research products online and, when offered, will use a Click and Collect function if offered.
People like to check prices and other information online and when they see what they want they will either buy online or use the Click and Collect button. Some even prefer Click and Collect as it can be much faster.
In the UK companies like Tescos, Sainsburys, John Lewis, The Garden Centre Group and The Trainline offer Clcik and Collect. For these companies it has become a major moneyspinner.
For many smaller businesses Click and Collect hasn’t taken off and they are missing out on a huge slice of the retail market.
Our advice is to start thinking like a shopper and not a retailer. This will give the customer a better customer experience and boost your sales figures. So think and act upon Click and Collect now.
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Very old fashioned way of doing things - reflected in his own website (not modern and broken links, images don't load)... went elsewhere and much more forward thinking... Questionable legitimacy of the other reviews posted.
Stefan is rightly known as “The Marketing Magician”. He has an uncanny ability to conjure effective marketing seemingly ‘out of thin air’. But unlike most magicians he’s only too happy to reveal the secrets behind his magic. His enthusiasm is infectious and he’s generous with his time and attention. So if you want to get to grips with the tricks of the marketing trade, Stefan’s your man.
Stefan seems insatiably curious about how our experiences affect the way we interact with companies; what attracts us to them. And he turns this all into original marketing ideas. Plus, he's quite the gentleman. Really glad to know him!
Stefan is chock full of ideas - but more than that, they are GOOD ideas. In the space of one hour he gave me what is probably a year's-worth of implementation. Yet, it's all stuff I can do myself if I wish - no voodoo to be contracted to consultants I cannot manage and whose results I cannot reliably measure.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.