Advertising Secret Number Fourteen: When not to advertise on radio
April 8, 2012
Radio’s left hand page (ie the equivalent to advertising on the dead left hand pages of newspapers)
The radio equivalent of advertising on a left hand page is your advert being run at 3am! (when your audice is asleep). Make sure that the spots you book give you air time when you want it and not when the radio station can't get anyone else to advertise.
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