A Marketing Tip from a MicroBrewery
April 9, 2012
Here's a marketing tip I picked up from microbrewery, BrewDog.
BrewDog are offering up to 20% off their beers sold online and 5% off beer bought in their pubs .. they currently have two pubs but are about to launch quite few more.
The only proviso in getting these discounts is you have to buy shares in the company. OK, so you may not be intending to sell shares in your business but linking a discount to an annual fee or membership is a great idea and one you might want to think about.
To find out more about why BrewDog want to raise £2.2million, and how a micro businesses turns over more than £3million, follow the link.
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