Advertising Secret Number Twelve
March 18, 2012
Advertising Secrets: An advertising trick you must never fall for.
Don't fall for the "we can offer it cheaper" ploy
Papers you have never heard of will often offer you space at a ridiculously low price. Beware of Trojans bearing gifts!
Here is how it works. They see your advert in a competitor’s newspaper and offer you the "same advert" at a really low price. They also tell you that you will not have to send copy as they can use it from the other paper – in other words they will photocopy the page! Beware, this will give a blurred image and do you no good whatsoever, so avoid it like the plague.
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