Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Advertising Secret Number Twelve

Advertising Secrets: An advertising trick you must never fall for.


Don't fall for the "we can offer it cheaper" ploy

Papers you have never heard of will often offer you space at a ridiculously low price.  Beware of Trojans bearing gifts!


Here is how it works.  They see your advert in a competitor’s newspaper and offer you the "same advert" at a really low price.  They also tell you that you will not have to send copy as they can use it from the other paper – in other words they will photocopy the page!  Beware, this will give a blurred image and do you no good whatsoever, so avoid it like the plague.



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