Negative Keywords: Removing Generic Information Searches from Adwords
February 20, 2012
Saving Google Adword Budgets: Removing General information searches
When searchers make general information searches, they’re almost always at the beginning of the buying cycle. By eliminating these searches from Adwords, you are able to focus your spend on people further into buying cycle.
These searchers are much more likely to convert into hot leads or customers. Stopping general info searches triggering your ads is easy. Simply add, to your Adwords keywords list, negative keywords like:
what is
what are
how to
articles
features
pictures
photos
pics
review
reviews
Of course if you want people to find your pages that feature “How to” etc these are obvious titles and metatags to do just that and you should be using them on your pages and incoming links.
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