Free Marketing Tools: Google Analytics
February 12, 2012
Why use Google Analytics?
Google Analytics is a website essential. It is a marketing tool that is not only free, it provides an incredible amount of information about what is happening on your website .. in real time .. as well as over time.
Google Analytics provides a wealth of information about who is on your website, how they found you, what they are looking for, where they are, why they don't buy (and what they do buy) …. and hundreds of other things you ought ot know.
It only takes a few minutes to add to your website and you can check out what is happening on your website from a mobile, laptop, PC or other device 24/7 from virtually anywhere in the world. No business website should be without Google Analytics.
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