Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

BBC Interview: Interactive Advertising, RFID Marketing & Bluetooth mobile marketing

Want to know more about Interactive Advertising? Then listen to my BBC Interview on the use of interactive advertising in Oxford Street and how it could be in a high street near you very soon.

 

Yesterday the national papers were full of the fact that a bus stop in London's Oxford Street street is to carry an Interactive Advert that will use facial recognition software to show men and women different ads.  Of course facial recognition software has been around for a while; it measures facial features like the distance between the eyes, nose, mouth etc to tell men from women, but this is the first time it has been used on a London Street to trigger adverts.

 

Today I'm being interviewed about Interactive Advertising by the BBC.  I also plan, if there is time, to mention how other technology will soon be used to target ads specifically at you.  These ads will be based on your buying habits and could either display relevant ads to you on bill boards or send a pre-recorded message or text to your phone. 

 

If you think that ads based on your gender are scary then this will really freak you out.  Personally I think that legislation is needed to control some of these advertising methods .. and that they may well rebound on those using them .. they are almost akin to stalking!

 

So to hear more listen to BBC Radio Three Counties (BBC 3CR) just after 2 pm today.

 

 

 

 

How useful was this post?

Click on a star to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Please follow and like us:
error

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RSS
Follow by Email
Facebook
Facebook
Google+
Twitter
Pinterest
Pinterest
LinkedIn
Instagram